National Audience Map

1. National Audience Map

2. Accelerating Opportunity Audience Map • ZONE I • Potential Advocates • Includes: • State Business Leaders • Community College Faculty • Adult Learners • Reached by: • Website • Branding • Mass Media (newspapers, television) • Online media (blogs, social media, eblasts) • ZONE II • External Stakeholders& Partners • Includes: • New & Current Funders / Grantmakers • State & Local Policymakers • State Community College Leadership • Reached by: • Meetings / Conferences • Case Statements • Grant Proposals • Partner and Community Profiles • Philanthropic and Trade Media • Eblasts • ZONE III • Inner Circle • Includes: • Internal Stakeholders • State Leads & other staff • Other State Leadership • Reached by: • Evaluations and Reports • Strategic Planning Documents • Meetings and Collaborations • Messaging Platform

3. Zone I: Potential Advocates What We Want Them To Do: State Business Leaders Community College Faculty Adult Learners • Carry the message about their needs for skilled workers, call for a re-designed education system for adults. • Partner with state leads and coordinators to develop educational pathways that lead to credentials that are valuable to business. • Articulate their skill needs and help design programs that enable low skill adults to obtain them. • Understand the benefit to IBEST and IBEST-like teaching models. • Become vocal spokespeople in community colleges for these programs. • Over time, shift campus culture to be more focused on and supportive of low skill adults. • Embrace life-long learning and seek ways to upgrade skills. • Create a strong demand for change at the local level. • Persist through programs and well utilize available supportive resources.

4. Zone II: External Stakeholders What We Want Them To Do: State and Local Policymakers Funders State Community College Leadership • Know what IBEST and Accelerating Opportunity are, why they are good for their state and why these types of adult education programs should be funded and their goals supported. • Find funding streams to sustain this work, lead and promote this agenda and provide the internal resources and leadership to incentivize the process. • Redesign and create new systemic approaches that are aligned and synchronized to ease the pathway for low skill adults to get in and through adult basic education and obtain credentials of value in the labor market. • See Accelerating Opportunity as an opportunity to align and repair the educational systems. • Recognize that Accelerating Opportunity is platform for giving in education that is cost-effective, data-driven and efficient. • Offer guidance, existing data and engage in information sharing so that knowledge they’ve obtained through other grantmaking can benefit this effort. • Provide funding that can help augment public funding to sustain Accelerating Opportunity-funded programs both in states that receive implementation grants and those that do not. • Provide for and motivate staff to prioritize adult learners while continuing to support recent high school graduates. • Align funding streams and work with the business community to design relevant real-world curricula by developing at least two pathways to credentials that lead to high-demand jobs. • Make it possible for workers to earn cumulative certificates and credentials that bear academic credit. • Identify and remove barriers to credentials that prevent students from entering and completing career and technical education.

5. Zone III: Inner Circle What We Want Them To Do: • Embrace Accelerating Opportunity and the IBEST/IBEST-like model and see it as an innovative opportunity to deliver better results for low skilled adults and the college programs that serve them. • Work with state leadership, national coaches and Accelerating Opportunity leadership team to best prepare their state's program for success. • Report out important data and findings to be repackaged and distributed nationally. • Include Accelerating Opportunity-funded programs in recommendations and reports to the state government and policymakers. • Find ways to leverage the initiative’s investment and think long term about an agenda for adult learning in their post secondary system.