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Getting People to “Like” Your Organization Through Social Media

Getting People to “Like” Your Organization Through Social Media. Melissa Niksic Marketing Communications Specialist Loyola University Chicago. Today’s Session. Loyola’s social media plan Integrating social media into other channels Measuring success Best practices Discussion.

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Getting People to “Like” Your Organization Through Social Media

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  1. Getting People to “Like” Your Organization Through Social Media Melissa Niksic Marketing Communications Specialist Loyola University Chicago

  2. Today’s Session • Loyola’s social media plan • Integrating social media into other channels • Measuring success • Best practices • Discussion

  3. Loyola University Chicago • Largest Jesuit Catholic University in the United States • Campuses in Chicago, Maywood, and Rome • 15,951 total enrollment • 9,747 undergraduate students • 6,204 graduate students • Visit us at LUC.edu

  4. What Encompasses Social Media? • Social networks (Facebook, YouTube, Twitter, Flickr, LinkedIn, Foursquare) • Blogs • Videos • Wikis • Podcasts • And more!

  5. Loyola’s Top Social Media Goals • Affect yield • Build community • Generate brand awareness

  6. Challenges • Initial buy-in • Selecting social media platforms • Staff resources • Getting others involved

  7. Undergraduate Students • General Loyola UAO Facebook page • 2014 Facebook group • 2015 Facebook group • YouTube channel • Twitter feed • Flickr account • Director of Admission’s blog

  8. Graduate Students • Graduate School of Business Facebook page • Graduate School of Business blogs • Graduate School of Business Twitter feed • Graduate/professional YouTube channel

  9. Social Media Integration: Print

  10. Social Media Integration: E-mail

  11. Social Media Integration: Web

  12. Measuring Success • How do you quantify social media? • Define specific goals • Number of fans • Increase in yield • Other successes

  13. Next Steps • New social media channels • Enhancing content strategies • More integration across platforms • Advertising/mobile integration

  14. Best Practices • Be social • Be responsive • Familiarize yourself with privacy settings • Develop social media guidelines • Determine allocation of staff resources • Use common sense

  15. Discussion • How is your organization currently using social media? • Challenges/success stories? • How do you think social media will continue to evolve? • Questions?

  16. Thank You! Melissa NiksicMarketing Communications Specialist, Loyola University Chicagomniksic@luc.edu

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