1 / 20

Industry Promotion and Relations Strategy for EGEE-II

Sy Holsinger's role in the NA2 Partner Review included dissemination tasks, media and industrial relationship management, coordination of events, and promotional material production for EGEE-II.

coopert
Download Presentation

Industry Promotion and Relations Strategy for EGEE-II

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EGEE-II and Metaware Sy Holsinger Metaware S.p.A. EGEE-II NA2 Face-to-Face (Partner Review) 27-28 Nov 2007

  2. Contents • Contracted Responsibilities • Activities/Tasks • Organisation • Deliverables • Future • Summary EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  3. Contract Responsibilities • 2nd Major NA2 Partner (CERN) • Provide commercial marketing expertise in: • Promotion • Management • Dissemination developments • Use existing contact databases, Chamber of Commerce, etc. to reach out to industry • Responsible for or Leaders of • The Industry Forum • Promote up-take of Grid by Industry and to understand the industrial requirements of Grid • Organize/Coordinate Industry Day events • Industrial Dissemination • Organise two annual EGEE-II conferences in collaboration with the local organisers • Updating and maintaining the public website EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  4. TNA2.1 Media Relations • Dissemination DB over 350 contacts for media, press, and associations • Almost 30 Published Articles through EU & local channels • GRIDtoday, CORDIS, iSGTW, European Agenda, IST Results, Europe’s Information Society newsroom, etc. • Local and national newspaper articles • ‘La Sicilia’ for Catania Industry Day • Il Sole24Ore (Financial newspaper) • ‘Il Tirreno’ regional daily newspaper for Pisa Industry Day • Industry Days and EGEE’07 Conference Business Tracks • Support or Produced • Press Invitations • Press Releases/News Releases • Press Interviews • Pre-event endorsements • Post-event articles EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  5. TNA2.2 Industrial Relations • Leaders of Industry Forum • Chair – Stephanie Parker (MTW) • 137 Industry Forum Members • 10 Industry Days organised • As coordinators, MTW concerns itself with the impact of the Day to achieve concrete results (i.e. gLite pilot applications, new EBAs) • New produced material to achieve this • 2 Business Tracks at EGEE Conferences • Co-organised Enterprise Requirement Workshops at OGF20/User Forum • Co-Chairs of Industry Committee • Sy Holsinger, Stephanie Parker (also Gabriel Zaquine, Stefano Beco) • Combination of ITF and IF Steering Committees • Focus Groups on: • Support for the Commercial Adoption of gLite • SMEs & Start-Ups • Industry Requirements for Grid Standardisation • In-charge of EGEE Business Associate relations • 6 current EBAs • MTW directly responsible for acquiring 2 of 6 EBAs (Excelian & Avanade) EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  6. TNA2.3 Production of Promotional Material (1 of 3) • Industry days • Complete organization of the Pisa Industry Day (Grid in Finance) • Major support of other 9 Industry Days in terms of: • Press and news releases, promotional texts/event announcement, invitations • Follow-up emails and phone calls to contacts made • Statistics • Badges • Next Steps plan • Chair reports • Announcements posted on on-line newsletters • Evaluation forms • On-line Surveys (Zoomerang) • Pre, immediate, and post-event reports • Industry Day Application Form • A-Z Guide to Working with Industry EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  7. TNA2.3 Production of Promotional Material (2 of 3) • Web Portal • Promotional sections for each Industry Day • Upload of: • Presentations • Agendas, etc. • MoU for IFSC • Mandate for Industry Committee • gLite re-marketing strategy • Quarterly Industry Forum Newsletter • Fact Sheets • EGEE ’06 • Industry Days • EBA, IF, IFSC, ITF • Speaker requirements • Full description of EGEE’06 & ‘07 business track • The e-Infrastructures cookbook • Input on content/feedback EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  8. TNA2.3 Production of Promotional Material (3 of 3) • Promotional Material is sent to • Community Members (500) • Mass mailing database (2,500) • Participants at events (avg 50/per) • EGEE ’06 & ‘07 Participants (700 avg) • Created sector specific DBs • Press and Media (350) • Industrial Associations • NA2 partners • Related Project Community members (when applicable) • Newsletters sent (2,000) EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  9. TNA2.4 Communication & Cross-Activity Coordination • Unit D3 Contact database created • In order to maximise Cross-Activity Coordination a database of contacts has been made • Phone calls or emails are sent to possibly • Involve or be involved in a project or upcoming event • Post announcements of upcoming events • More than 40 EU-funded research infrastructure & Grid projects contacted for Industrial collaborations • Relations created with various related projects: • BEinGRID (Joint Industry Day – Paris 28 Nov 07) • BELIEF (Metaware is coordinator) • EELA (Joint Industry Day – Madrid 1 Mar 07) • Newsletters collaborations • NESSI Newsletter • Health-e-Child Newsletter • OMII newsletter • Technology Transfer Offices • DESY (contribution of T.T. in Germany for IF newsletter) • Science & Technology Facilities Council (T.T. in U.K. for IF newsletter) EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  10. TNA2.5 User Relations and websites (1 of 3) • In-charge of Public website • Daily updates: • Content • Information Sheets • Press/News Releases • Latest news • Upcoming events (EGEE, Related Projects, or Grid related) • Industry Days • Content • Registration Process • Upload presentations and agendas • EGEE Conferences and User Forms sites • On-line discussion forum • Monthly Statistics • Member of Web Task Force EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  11. TNA2.5 User Relations and websites (2 of 3) • Community Members • 504 Total members; • partial result in MTW insistance in registration (Industry Days; next slide demonstrates this) and consistant marketing of its benefits EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  12. TNA2.5 User Relations and websites (3 of 3) Community Member Evolution EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  13. TNA2.6 Event Organisation and Attendance (1 of 3) • Organized • Industry Days • Complete organization of the Pisa Industry Day (Grid in Finance) • Major support of other 9 Industry Days in terms of: • Aiding in logistical information • Agenda support • Defining targets • Editing and/or Contributing to post-event report • Disseminating messages, invitations, etc. • EGEE’06 Business Track • Substantial contribution to the BT in terms of supporting and collaborating on the planning and execution of the track. • EGEE’07 • Contributed in terms of logistics and support • Business Track • Complete organization of session lay-out • Speaker recruitment EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  14. TNA2.6 Event Organisation and Attendance (2 of 3) • 10 Total Industry days across 8 Federations • + Paris “Grid and Finance” – 28 Nov 07 EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  15. TNA2.6 Event Organisation and Attendance (3 of 3) • MTW planning, targeted recruitment, content input, presentations and follow-up • EGEE ’06 - Sept ’06 • Cambridge - May ’06 • Paris - Apr ’06 • International Advanced Research Workshop On High Performance Computing And Grids, Cetraro, Italy – July 06 • Grid2006, Milan, Italy – July 06 • Catania Industry Day – Oct 06 • Pisa Industry Day – Jan 07 • OGF20/EGEE User Forum – May 07 • IUGG, Perugia, Italy – July 07 • Greece Industry Day – Sept 07 • EGEE’07 – Oct 07 • EGEE Meetings • All-Activity Meetings • NA2 Face-to-faces EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  16. TNA2.7 NA2 Management • External • Weekly update of MTW activities sent to PO • NA2 Deputy • Weekly phone calls with NA2 Activity Leader • Member of PEB • Attend weekly phone conferences • Internal • Hold regular EGEE meetings on a weekly basis • Update of upcoming activities • Distribution of tasks • Progress on previous tasks, etc. EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  17. Deliverables • DNA2.4.1 • Plan for Industrial Involvement • Laid out a roadmap with clear metrics with progress indicators and specific strategies • DNA2.5.1-2 • Annual Report of the Industry Forum • Reports on progress made of Industry involvement, results achieved and allows to identify areas of improvement and update strategies for future actions EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  18. Future • Finalization of Paris Industry Day • Follow up for Post-event report • Identify areas of exploitation • Outline next steps • Liaise with EBAs • Continue discussions for a potential Cambridge Industry Day • Lead discussions and outline topics for Industry Committee • Hopes for a potential White Paper on Grid and Industry • User Forum – Feb 07 • Web-site set up, continued changes and updates • Dissemination efforts for increased attendance • Considerations to produce an EGEE-II demo for Business • To improve the communications and marketing of EGEE and Business • More details about Industry in talk tomorrow EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  19. Conclusions • Gaining experience on how to approach, involve and recruit Industry • Databases that cover specific sectors are increasing in numbers that will help in the recruitment in future events • Extended EGEE to numerous vertical markets • Significant increase in the number of Industrial focused applications running on EGEE technology and the uptake of EGEE in various business circles EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  20. Thank you THANK YOU EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

More Related