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METAWARE S.p.A. Pisa, Italy www.metaware.it. History & Mission. 2000 MTW established to ground an industrial project on the expertise that researchers had long ripened at Consorzio Pisa Ricerche ; 2002 MTW joined forces with Infocamere SCPA (ICT company of Italian Chambers of Commerce).
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History & Mission 2000 MTW established to ground an industrial project on the expertise that researchers had long ripened at Consorzio Pisa Ricerche ; 2002 MTW joined forces with Infocamere SCPA (ICT company of Italian Chambers of Commerce). MTW mission - develop business & research projects through deployment of its IT expertise. MTW business & research lines comprise: • Security; • R&D; • e-Government; • Software Architectures; • Networking; • International Collaboration & Communication; • e-Finance, including FRM, ORM & business internationalisation; • Digital Rights Management & Preservation of Digital Information; • New Media Applications.
Innovation-based business cycle Co-funding (e.g. Framework Programme & R&D programme) Vision-driven R&D (internal investments) Contract-driven R&D R&D • Products • By-products • Services Product/service engineering Marketing The MTW pledge: • Innovation as the key force in economic competition & strong commitment in R&D activities. MTW milestones for 2005-2006: • R&D represents 40% of turnover; 6 IPs, 5 STREPS, 4 National-level co-funded projects, 5 private R&D contracts, 4 Support Actions)
Strategic Contacts Wide spectrum of technologies created extensive business network on EU & global level, encompassing: • XX Pertinent ICT contact database developed by MTW through EU & international IT projects & events with balanced mix from industry & research; • XX Press & media contacts in EU for effective dissemination; • Key media partnerships for editorials, interviews & roundtable debates; • Strategic alliances with IT governmental departments, trade & industry associations world-wide, forging valuable relationships for the future.
Dissemination & Community Building Activities bolstered by MTW expertise in: • Organisation of key events for EU & international co-operation in ICT: • e-Challenges (2003-2005) www.echallenges.org, targeting principally EU25 • Euro-India2004, www.euroindia2004.org, EUSEA2006, www.eusea2006.org , targeting principally India & South East Asia countries • BELIEF www.beliefproject.org; targeting principally India & Latin America • Web site design & management; • development of on-line networking facilities, • graphic design & layout MTW portfolio of on-line & off-line dissemination comprises: • editorials • newsletters • e-updates • press releases MTW leverages off network of contacts after pinpointing target audience & major opportunities on offer
Promotion MTW expertise guarantees an effective promotional strategy, through: Targeted & tailor-made messaging to: • IT, trade & industry associations; • chief players in diverse IT industrial sectors; • key members of the research community. Focused publications: • pre-event reports raising awareness of market & research opportunities; • case studies & fact sheets conveying the successful outcome of events & synergies within the IT community, as well as indicating achievements, milestones & recommendations for the future.