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Geo Fencing and Its Various Uses in Marketing

If you are creative enough with your geo fencing marketing ideas, you can get a lot of benefits from the same.

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Geo Fencing and Its Various Uses in Marketing

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  1. Geo Fencing and Its Various Uses in Marketing If you are a local business man, you have probably heard a lot about the new technique of advertising your business through Geo fencing. And if you have never used it before, you probably asking yourself what geo fencing is and how does it help you? Well, geofencing is actually a virtual fence or a virtual geographic boundary that is made with the help of GPS or RFID technology. The fence enables the software to trigger the response when a particular mobile device enters or leaves the geo fence area.

  2. How is geo fencing used? A lot of businesses use the geo fencing service merely to send some text messages for their offers, and special services whenever a customer walks by or drive through them. For example, a real estate agency can use the push notification service whenever a potential buyer comes near a house that is up for sale. But, on a vast note, geo fencing doesn’t have any specific rules for its uses. You can use geo fencing anywhere depending on the type of customers you want to attract. You can be quite innovative with your idea by incorporating new geo fencing ideas. A lot of people put their geo fence near their competitor’s location. So when any potential customers enter the location, they get the most exciting deal offers via text messages.

  3. Then again, most others have become way too innovative with their amazing talent of using the geo fence. For example, a florist can put up a geo fence near a chocolate store or an ice cream parlor. If you are creative enough with your geo fencing marketing ideas, you can get a lot of benefits from the same. There are no ideal size for a geo fence to be formed, but is always better if you keep your geo fence small. Smaller geo fence works better and faster. A citywide radius obviously won’t help much—it lacks the location-based relevance that makes geofencing a great engagement tool. Instead, if your business has a lot of competition, it’s best to focus on your own backyard. Try your neighborhood first. If you’re not generating the attention you want, expand a bit.

  4. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline, Massachusetts, United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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