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Marketing Campaigns by Geofencing – And Its Various Benefits

There are a lot of benefits of using the geo fencing technology for your business With different use of marketing campaigns by geofencing.

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Marketing Campaigns by Geofencing – And Its Various Benefits

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  1. Marketing Campaigns by Geofencing – And Its Various Benefits When we talk about geo fencing, we already know about the benefits of the geo fencing and every business, whether it is the small scale or the large scale, have enjoyed the benefits once they have used the same. With different use of marketing campaigns by geofencing, the small scale and the large scale businesses have marked their success and they have reached the mass to a great extent. The best thing about geo fencing is that you can choose your own geo fence and decide where or how big your geo fence can be.

  2. But what exactly is geo fencing? Geo fencing is a virtual geographic boundary or an area that is created with the help of GPS or RFID technology. It enables the software to trigger a response when a mobile device enters or leaves the premises. There are a lot of benefits of using the geo fencing technology for your business. One of the most important benefit is you get the real time data analysis for your business. When you get to know how many people have entered your zone and visited your rival store or your store in a month, you can get an idea about how good or how bad your store is doing. This real time analysis is actually very helpful for your business.

  3. Another thing geofencing does for you is Geofencing lets you connect the physical location of your business with your internet presence. Your storefront becomes a portal to your social media and web identity. Use your geofencing software to remind passersby to look you up on Facebook to engage with them. The tourism industry, with its recent shift from storefront to e-commerce, is using geofencing to blend the two entities. The potential customers could come in a different way. Suppose getting a notification about the main dishes of that day whilst a man enters an area which has a restaurant nearby. Even if the person doesn't come to the restaurant, now he knows about it. And a later time, he may visit it. Or he may visit right at that time. So geo fencing in that area will definitely help you know about that potential customer.

  4. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline, Massachusetts, United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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