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Use of Geofencing in Digital Ads for your Local Business

The use of geofencing has proved to be a boon to all the advertisers and marketers because of the growing popularity of ads in smartphones.

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Use of Geofencing in Digital Ads for your Local Business

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  1. Use of Geofencing in Digital Ads for your Local Business The consumers these days prefer mobile browsing to web browsing for various reasons. From searching for local businesses to searching for best deals, the consumers these days only use the help of mobile browsing through tabs and smartphones. The use of geofencing has proved to be a boon to all the advertisers and marketers because of the growing popularity of ads in smartphones. From sending various push messages to text messages to the users, the local businesses can use the geo fencing effectively as digital ads.

  2. Why smartphones ads via geo fencing are useful? Geo-targeting can make sure that your ads are only shown to the people in the specific state, city, or even ZIP code that you want, ensuring that impressions aren’t wasted on people that will never visit your local business. Geo-fencing takes this concept one step further by creating a “fence” around your defined area, such as a few square miles around your store, or along a strip of highway frequented by commuters. Ads will then only be shown to people who move into this fenced area. However, according to a new survey, here are a few reasons why you should use geo fencing for your local business. Because –

  3. Almost 81% of the people go for online research before buying any sort of products. Around 78 percent of mobile searches for local business information results in a purchase. The best thing is, 90 percent of the adults in the globe own a cell phone. 75 percent of mobile shoppers have used a mobile coupon. 42 percent of adults around the globe own a tablet computer. 32 percent of adults around the globe own an e-reader. 32 percent of adults around the globe own an e-reader.

  4. It is almost quite strange, but the average cell phone user checks their phone 150 times per day. 10 percent of adults around the globe own a smartphone but do not have any other form of high-speed Internet access other than their data plan. 10 percent of adults around the globe own a smartphone but do not have any other form of high-speed Internet access other than their data plan.

  5. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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