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BBC Online Strategy: Doing Fewer Things Better Iain Tweedale

BBC Online Strategy: Doing Fewer Things Better Iain Tweedale. Context. Inform, Educate and Entertain Accelerating digital take-up Changing market context Doing fewer things better Guaranteeing access for all Setting clear boundaries. A new single online strategy.

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BBC Online Strategy: Doing Fewer Things Better Iain Tweedale

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  1. BBC Online Strategy: Doing Fewer Things Better Iain Tweedale

  2. Context • Inform, Educate and Entertain • Accelerating digital take-up • Changing market context • Doing fewer things better • Guaranteeing access for all • Setting clear boundaries

  3. A new single online strategy • Since BBC Online launched in 1997, it has sprawled • There has been no single strategy, so no boundaries • Online reach lags behind TV and radio reach • We are committing to double the traffic we currently send to external websites • Helping people get online

  4. Reduce the sprawl of separate websites into a single service based on 5 editorial portfolios

  5. Move from building websites to 10 new products on one unified service News Sport Weather CBeebies CBBC Knowledge & Learning Radio & Music TV & iPlayer Homepage Search News Sport Weather TV & iPlayer CBeebiesCBBC Homepage andSearch Knowledge & Learning Radio & Music Plus an Edition of these products for Wales

  6. Summary • A world-class digital service re-focused on quality with clearer boundaries • Move away from stand-alone websites • Ten distinctive products with a clear sense of editorial purpose and scope • Improved navigation and relevance • Nations Editions of bbc.co.uk rather than separately published website • One single unified strategy for one service

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