WHAT GOES INTO A BUSINESS PLAN?

1. LESSON 2.2 WHAT GOES INTO A BUSINESS PLAN? List and describe the seven basic elements of a business plan Describe how to pull a business plan together

2. 2.2 Basic Elements of a Business Plan • Introductory elements • Main body • Appendix

3. 2.2 Main Body of a Business Plan— Five Sections • Executive Summary • Introduction 3. Marketing 4. Financial management 5. Operations 6. Concluding Statement

4. 2.2 Main Body of a Business Plan— Introduction • Detailed description • Ownership and legal structure • Skills and experience • Competitive advantages

5. 2.2 Main Body of a Business Plan—Marketing • Products and services • Market • Industry • Location

6. 2.2 Main Body of a Business Plan— Financial Management • Identification of risks • Financial statements • A financial statement based on projected revenues and expenses is called a pro forma financial statement. • 3 years of pro forma (projected) income statements • Funding request and return on investment

7. 2.2 Main Body of a Business Plan— Operations • Explain how the business will be managed on a day-to-day basis. • Discuss hiring and personnel procedures. • Include information on insurance and lease or rental agreements. • Describe the equipment that will be necessary for production of your products or services. • Describe how the products or services will be produced and delivered.

8. 2.2 Main Body of a Business Plan— Concluding Statement • Summarize the goals and objectives you have for your business. • Emphasize your commitment to the success of the business.

9. 2.2 Complete the Business Plans • Introductory elements • Cover letter • Title page • Table of contents • Statement of purpose • Executive summary • Appendix • Put it all together