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CREATIVE Consumer sales promotion

CREATIVE Consumer sales promotion. CREATIVE Consumer sales promotion. Issues Overview of Integrated marketing communications (IMC) Element of marketing communications Key features of IMC. CREATIVE Consumer sales promotion. Element of Marketing Communications. Communication

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CREATIVE Consumer sales promotion

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  1. CREATIVE Consumer sales promotion

  2. CREATIVE Consumer sales promotion Issues Overview of Integrated marketing communications (IMC) Element of marketing communications Key features of IMC

  3. CREATIVE Consumer sales promotion Element of Marketing Communications Communication Is the process whereby thoughts are conveyed and meaning is shared between individuals or between organizations and individuals. Marketing Is the set of activities whereby business ad other organizations create transfer of value (exchanges) between themselves and their customers

  4. CREATIVE Consumer sales promotion Communication Marketing Marketing communications represents the collection of all elements in a brand’s marketing mix that facilitate exchanges by establishing shared meaning with the brand’s customer or clients

  5. CREATIVE Consumer sales promotion Advertising Sales Promotion Events and experience Public relations and publicity Direct marketing

  6. CREATIVE Consumer sales promotion Advertising Newspaper Radio TV Print/Poster Out of home Packaging Internet Point of purchase sign

  7. CREATIVE Consumer sales promotion Advertising Siam Tamiya TAMIYA CALENDAR 2011, Design

  8. CREATIVE Consumer sales promotion Advertising Samsonite, 'HEAVEN AND HELL'2011 Print

  9. CREATIVE Consumer sales promotion Advertising Thailife insurance, ‘Melody of life’2009 TV Spikes Asia Festival of creativity

  10. CREATIVE Consumer sales promotion Sales Promotion Trade-oriented Use of various types of allowance to encourage wholesaler and retailer response Consumer-oriented Use of various types of tools to trigger consumer reaction

  11. CREATIVE Consumer sales promotion Sales Promotion Trade-oriented Display allowance Consumer-oriented Coupon Rebate Contest Sweepstake Premium Price off

  12. Sales Promotion CREATIVE Consumer sales promotion ในวาระครบรอบ 50 ปี พานาโซนิคในประเทศไทย เชิญส่งภาพถ่ายเข้าประกวดในโครงการ “โชว์ของเก๋า เล่าวันวาน” ในหัวข้อ 50 ปี แห่งความผูกพัน โดยมีสินค้าเนชั่นแนลหรือพานาโซนิคประกอบอยู่ในภาพ ชิงรางวัลกว่า 150,000 บาท 

  13. Sales Promotion CREATIVE Consumer sales promotion ของรางวัลรางวัลใหญ่ไปเกาหลี แพ็คเกจทัวร์เกาหลี พร้อมที่พัก 5 วัน 4 คืน 1 รางวัล สำหรับ 4 ท่านจับทุกเดือน iPad2 รวม 3 รางวัลแจกทุกสัปดาห์ iPhone4s รวม 14 รางวัลหมดเขตรับชิ้นส่วน 24 มิ.ย. 2555 วิธีร่วมสนุก- ฉีกฝาฟรอยส์- แนบหรือกรอก ชื่อ นามสกุล ที่อยู่ เบอร์โทรศัพท์ที่ติดต่อได้ และหมายเลขบัตรประชาชน

  14. CREATIVE Consumer sales promotion Events and experience The practice of promoting the interests of a company and its brands by associating the brand with a specific event

  15. Events and experience Cleaning up the city with Mrs. Meyer

  16. CREATIVE Consumer sales promotion Public relations and publicity It usually assumes the form of news items or editorial comments about product/service Like advertising, describes nonpersonal communication to a mass audience; but unlike advertising, the sponsoring company does not pay for advertising time or space

  17. Public relations and publicity

  18. CREATIVE Consumer sales promotion Direct marketing communicate directly with or solicit response or dialogue from specific customers and prospects Mail, telephone, fax, e-mail, or internet

  19. Direct marketing Advertising Agency: Duval Guillaume, Antwerp, Belgium

  20. Direct marketing Turismo Portugal

  21. CREATIVE Consumer sales promotion • Key features of IMC • Affect Behavior • Not just to influence brand awareness or enhance attitudes toward the brand but move people to action.

  22. CREATIVE Consumer sales promotion • Key features of IMC • 2. Start with the customer or prospect • The IMC approach avoids an “inside-out” (from company to customer) and focus more on “outside-in”

  23. CREATIVE Consumer sales promotion • Key features of IMC • 3. Use any and all forms of contacts • Use whatever media and contact best enable communicator to deliver the brand-concept message to the designated audience

  24. CREATIVE Consumer sales promotion • Key features of IMC • 4. Achieve synergy • All of the communication elements must speak with a single voice; coordination is absolutely critical to achieving a strong and unified brand image and moving consumers to action

  25. CREATIVE Consumer sales promotion • Key features of IMC • 5. Build relationships • The relationships building is the key to modern marketing and that IMC is the key to relationship building. • It entails repeat purchases and perhaps even loyalty.

  26. CREATIVE Consumer sales promotion • Thank you

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