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Sales Promotion. Sales Promotions. Devices designed to stimulate purchasing and sales Trade Promotions Consumer Promotions. Trade Promotions. Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers Slotting Allowances
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Sales Promotions • Devices designed to stimulate purchasing and sales • Trade Promotions • Consumer Promotions
Trade Promotions • Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers • Slotting Allowances • Promotional/Buying Allowances • Sales Incentives/Sales Force Promotions • Trade Shows & Conventions
Slotting Allowances • A cash premiums paid by a manufacturer to a retailer to help the retailer cover the costs of placing the manufacturer’s products on the shelves
Promotional/Buying Allowances • Represent cash payments or discounts given by manufacturers to wholesalers or retailers for performing activities to encourage sales
Sales Incentives/Sales Force Promotions • Awards given to dealers and employees who successfully meet or exceed a sales quota
Trade Shows & Conventions • Showcase a particular line of products and provide businesses with opportunities to introduce new products and promotion new products
Consumer Promotions • Sales strategies that encourage customers and prospects to buy a product or service • Coupons • Premiums • Incentives • Promotions Tie-Ins
Coupons • Certificates that entitle customers to cash discounts on goods or services; frequently used to introduce new products
Premiums • Low-cost items given to consumers at a discount or for free. • Designed to increase customer loyalty and attract new customers • Examples: coupons, factory packs, traffic builders, coupon plans
Incentives • Promotion customer excitement and increase sale; consist of higher-priced items earned and given away through contests, sweepstakes and rebates
Promotional Tie-Ins • Sales promotion arrangements between one or more retailers or manufactures. • Partners combine resources to conduct a promotion that will create additional sales for each partner