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Sales Promotion

Sales Promotion. Sports Entertainment and Recreation Marketing. Sales Promotion. Sales promotion is a short-term incentive to get consumers interested in buying a product The purpose is to get consumers excited and interested in buying the product. Sales Promotion.

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Sales Promotion

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  1. Sales Promotion Sports Entertainment and Recreation Marketing

  2. Sales Promotion • Sales promotion is a short-term incentive to get consumers interested in buying a product • The purpose is to get consumers excited and interested in buying the product

  3. Sales Promotion Types of Sales Promotion • There are a variety of sales promotions, such as: • Coupons • Rebates • Samples • Contests • Sweepstakes

  4. Sales Promotion in Sports • At sporting events or sports arenas promotional events include: • Special events • Giveaways items • Contests • Reduced ticket prices

  5. Trade Promotion • Target manufacturers, or other members of the industry • Has the same purpose, but takes different forms • Trade promotion includes: • Sampling products • Price incentives • Free shipping • Free merchandise

  6. Coupons • Coupons offer some type of price reduction or free merchandise • Coupons are redeemed in the store or online

  7. Rebates • The return of part of the payment made for a purchase used to entice customers to buy • Must send receipt and form to the manufacturer for reimbursement

  8. Samples • Sampling campaign is a fairly common way to promote a new product • Sample of a new product are given away to potential customers

  9. Premiums • Premiums are items that are given away free with the purchase of merchandise • Example: Greatest NBA Finals Moments

  10. Contests • A contest is a game of skill • Consumers must perform a task to win a prize • Coke Zero contest, Fannovation allowed consumers to submit creative ideas to enhance the consumer experience at the NCAA tournament • Top 16 won $1,000 • Top 4 won a trip to the Final Four • Winner will receive $10,000

  11. Sweepstakes • Sweepstakes are a game of chance • Participants need only to sign up to be included in the competition • Can take place in person or online

  12. Paired Project • You may work with a partner • You will be assigned a sports or entertainment event • Create 3 sales promotions for your assigned event using: • Construction paper • Markers

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