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Membership

Membership. BUILDING IMAGE AND AWARENESS. District 5550 Assembly 2012 - Saskatoon. RI Membership Numbers. District 5550 Assembly 2012 - Saskatoon. Rotary International - July 2010 Members: 1,227,563 Clubs: 34,216 Districts: 530 Rotary International - July 2011

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Membership

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  1. Membership BUILDING IMAGE AND AWARENESS District 5550 Assembly 2012 - Saskatoon

  2. RI Membership Numbers District 5550 Assembly 2012 - Saskatoon Rotary International - July 2010 Members: 1,227,563 Clubs: 34,216 Districts: 530 Rotary International - July 2011 Members: 1,223,413 (- 4150) Clubs: 34,301 (+85) Districts: 530

  3. Why worry about Membership? District 5550 Assembly 2012 - Saskatoon District Numbers as of March 31, 2011 (9 months) – 48 clubs New Rotarians 44 Rotarians Lost 43 Net increase 1 18 clubs recorded a net increase of one or more members 14 clubs who had a net loss over the same period   16 clubs have had no change in membership status

  4. District 5550 Growth Report District 5550 Assembly 2012 - Saskatoon (See copy of report on your tables) Membership changes in District 2007 to 2012 Look at our own clubs in particular

  5. Prior Generations Reasons for Joining Rotary District 5550 Assembly 2012 - Saskatoon Social Considerations Stature in the Community Business Networking Entertainment / Fellowship Connections within Our Community

  6. Current Generations Reasons for Joining Rotary District 5550 Assembly 2012 - Saskatoon The Desire to do Something important Outside the workplace The Desire to Work within a Group of Peers The opportunity to Develop Leadership Skills

  7. Rotary Leadership Institute District 5550 Assembly 2012 - Saskatoon A grassroots coalition of Rotary districts implementing a leadership development program for "potential" leaders of Rotary CLUBS D5550 is exploring the possibility of implementing this in the future. www.rotaryleadershipinstitute.org

  8. THE MEMBERSHIP PROCESS District 5550 Assembly 2012 - Saskatoon

  9. Membership Retention Strategy District 5550 Assembly 2012 - Saskatoon An effective membership retention effort doesn’t just happen. It has four equally working parts: The cooperation of your club’s officers and directors; The work of the members of your own committee; The understanding and cooperation of all club members, a well-planned, efficiently executed annual membership development and retention program.

  10. Membership Development CommitteeStrategy Workshop Using the Strategic Planning Guide List 3 Strengths & 3 Weaknesses that you perceive in your clubs at present in: • Attracting New Members • Retaining Existing Members • Where do you want to be in 6 to 12 months • What would make your club standout District 5550 Assembly 2012 - Saskatoon

  11. Membership Ideas & Resources • New Member Monitoring Checklist • “Associate” Memberships (RC of Regina Eastview) • “Corporate” Membership • Membership Strategy (RC of Truro, NS)

  12. What must we do to improve Membership in our clubs? District 5550 Assembly 2012 - Saskatoon Become personally involved and committed Focus on Membership every week/month Be proud of our Rotary Membership Talk about what your club does for your community and internationally Ask, ask, ask others to take part in Rotary “If it is to be, it must start with me.”

  13. Public Image BUILDING IMAGE AND AWARENESS District 5550 Assembly 2012 - Saskatoon

  14. PUBLIC IMAGE District 5550 Assembly 2012 - Saskatoon Is PI necessary to interest folks in Rotary? If so, what type of PR is affordable & effective? • Word of mouth – (family, friends, business associates) • Regular club newsletter • Local media (newspaper, radio & TV) • Billboards • Social media • Web site • RI promotional material

  15. 2008 Survey by RI

  16. Public Relations in District 5550 District 5550 Assembly 2012 - Saskatoon PR GRANTs – Humanity In Motion 2007, 2008 & 2009 All clubs participated by contributing a per capita amount to qualify for the RI Grant Humanity in Motion ads ran on CTV & CBC RI Videos on YouTube, Vimeo

  17. Public Relations in District 5550 District 5550 Assembly 2012 - Saskatoon New opportunity for PR Grants in 2012-13 Kelvin Pankiw– RC of Prince Albert

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