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Social Media for Churches

Presentation on social media for church created for the Clergy Leadership Institute social media workshop on May 4th, 2013 in Austin, TX. Translated title: L'Église et les réseaux sociaux. Kirche und soziale Medien.

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Social Media for Churches

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  1. Social Media for Churches Social MediaThe Church&What Can Facebook, Twitter & YouTube Offer Your Church?

  2. Go into all the world and proclaim the goodnews to the whole creation (Mark 16:15)

  3. Excellent Advice for churchesinterested in social media

  4. • Connect with other pastors (prof. development)• Connect the congregation during the week• Reach out to people outside the congregation• Increase visibility of the church & its programsWHY?

  5. Some examples from around the webHow?

  6. people are more likely to interact with a photo (like it,comment, share) than with Just links, OR text.

  7. 19,907 photos taggedwith #rethinkchurch[the tag used onsocial media for thisproject] on Instagramalone.People from otherdenominations [andno denomination],young, old, inside theUS and outside,participated.Results:

  8. Pictures collected on Pinterest

  9. The Episcopal Church Advent Calendar on PinterestNote the number of repins, likes and comments

  10. Other ways to use PinterestInspiration boards, activities boards, etc.

  11. Similar use of Pinterest by a church

  12. The Big Bible Project on Pinterest

  13. Visual PsalmistsInspirational pictures that answer the question, "Where did you see God today?"Visual psalmists see photography as an extension of their spirituality.

  14. Parishioners holding signsthat read “I love mychurch” & the web addresswww.findoutwhy.co.“Instead of simply sharingimages on their page andleaving it at that, thechurch encouraged peopleto use the photos as theirprofile pictures onFacebook, which most did.leveraging their fans’connections to expand thereach of their content.”Covenant Church:www.holony.com/blogGrove City

  15. OnlyTakes12turnstoreachover1millionpeopleLeveragingfans’connectionstoexpandthereachoftheircontentOnlyTakes12turnstoreachover1millionpeopleLeveragingfans’connectionstoexpandthereachoftheircontent

  16. Find out Why Microsite:who we are, preaching, worship, kids, visit

  17. Another Facebook example: create cover photos for eventsCannot include: images with more than 20% text; contact info; calls to action

  18. Video Allows your church to tell its story:experience worship, people, culture & virtual participation

  19. A fun weekly web series about the objects, symbols and terms used in church,produced by the United Methodist Church’s General Board of Discipleship.Chuck knows Church:

  20. Busted Halo® Ministries:helps young adults explore their spirituality, discover (or re-discover) therich depths of Catholic tradition, and connect to communities of faith.

  21. Noone to produce your videos?Why not ask a youth group for help?

  22. Twitter as a Church Communication toolSome local examples - Not trying to pick on anyone!

  23. RespondingBuildingCommunityListening/MonitoringBroadcastingLevelsofEngagement1-way1-way2-way short-term2-way long-term

  24. Some local Examples:• Following very few• can’t see their tweets• difficult to interact (no@replies)• difficult to buildcommunity• Indicative of 1-waybroadcasting model• Decent number ofTwitter followers

  25. Some local Examples:• Following only one• impossible to buildcommunity• Indicative of 1-waybroadcasting model

  26. Some local Examples:• No @replies• Missed opportunities forinteraction & visibility• When talking aboutpeople/orgs/businesses,use their Twitter handle(if they have one)• When talking aboutmajor events, usehashtags (gives youvisibility outsideyour network)

  27. Some local Examples:• Simply adding #ATXwould have made thismessage visible toanyone who follows the#ATX hashtag, not just the144 followers. Possibilityto reach the Austincommunity not affiliatedwith the church.• Same: Using #Boston or#PrayforBoston could havetaken this message to aninternational community

  28. Some local Examples:• Try to create interest/givepeople a reason to clickon your links

  29. Some local Examples:• Retweets, but still nodirect interaction(@replies)

  30. How Successful Brandsuse Twitter:• Use hashtags for visibility• Use @username whentalking about others• Promote other causes

  31. How SuccessfulBrands use Twitter:• 2-way communication

  32. Why you should care about twittertweets from religious leaders are very popular among Twitter users

  33. How to Develop your TwitterNetwork

  34. Growing your Twitter networkUse Twitter’s search engine to find their Twitter handleFollow them on TwitterExpand the list of people you follow by:++Checking their following/follower listsChecking out Twitter listsIdentify people in your field, people you admire

  35. Start with aTwitter search ifyou don’t knowanyoneCheck outpromising twitterusers by clickingon Twitter handle

  36. Check theirtweets to get anidea for whatthey tweet about

  37. If they used ahashtag thatlooks promising,check it out:#chsocm

  38. Check following/followers listsCheck Twitter lists

  39. Subscribed to: liststhe user has createdor is followingMember of: lists otherusers have addedthis user toYou can follow theentire list or pickindividual listmembers to follow

  40. Click on a list, then click on list membersFollow the entire list or individual members: check out last few tweets

  41. Don’t just go withthe first one.Check activity,date of last tweet,etc.

  42. Check theirtweets to get anidea for whatthey tweet about

  43. Check the people they are following

  44. If the tweets look valuable to you, click follow ...

  45. ... or create your own list to add them to!

  46. Sample list I created: twitter.com/corinnew/smministry

  47. Growing your Twitter networkUse Twitter’s search engine to find their Twitter handleFollow them on TwitterExpand the list of people you follow by:++Checking their following/follower listsChecking out Twitter listsChecking out #followfriday & #hashtags +Identify people in your field, people you admire

  48. Check out #followfriday suggestions

  49. Go to twitter.com/username (leave out the @)If you like, click follow or add to your list

  50. Growing your Twitter networkUse Twitter’s search engine to find their Twitter handleFollow them on TwitterExpand the list of people you follow by:++Checking their following/follower listsChecking out Twitter listsChecking out #followfriday & #hashtags +Checking RTs to find out who sent the original tweet +Identify people in your field, people you admire

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