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Video for Social Media. Whitney Hahn. Pull it together, man!. Humans are visual creatures. Consumers are researching online. It’s becoming easier to integrate. Video is effective. All the cool kids are doing it!. Understanding the Key Players. Good examples at unrulymedia.com.
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Video for Social Media Whitney Hahn Digitalbard.com
Pull it together, man! DigitalBard.com
Humans are visual creatures DigitalBard.com
Consumers are researching online DigitalBard.com
It’s becoming easier to integrate DigitalBard.com
Video is effective DigitalBard.com
All the cool kids are doing it! DigitalBard.com
Understanding theKey Players Good examples at unrulymedia.com DigitalBard.com
What they have in common DigitalBard.com
How they differ DigitalBard.com
Favorite New Weapon DigitalBard.com
Hangouts and Hangouts OnAir DigitalBard.com
The Sales Funnel DigitalBard.com
When to use What DigitalBard.com
Questions to help you decide • Who is your audience? • What do they want? • How invested are they in getting what they want? • How immediate is your information? DigitalBard.com
Think of it this way… DigitalBard.com
Leveraging Video Offline Print • Transcribe for article or whitepaper • Add Unique URL • Use QR Codes DigitalBard.com
QRStuff.com DigitalBard.com
Leveraging Video Offline Audio • Radio Ad • Podcast DigitalBard.com
Leveraging Video Offline Indoor and Outdoor Signs • Add Unique URL • Use LCD Screens • Billboards DigitalBard.com
Leveraging Video Offline Tradeshows • Looping Videos • iPad Kiosks • Virtual Presenters DigitalBard.com
Final Checklist • Know your desired outcomes • Know your audience’s needs • Find where the two intersect • Create your content • Select your platform of communication • Publish consistently • Participate in the conversation DigitalBard.com
Questions? whitney@digitalbard.com +WhitneyHahn @bardvideo Digitalbard.com