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Social Media For Social Good

Social Media For Social Good. By David Cooney Brian Higgins Eamon Nolan. Introduction. Healthcare Awareness Disaster Relief. Raising Awareness. Raising Awareness. The use of Social Media as a tool for raising awareness is extremely beneficial. Emergency situations.

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Social Media For Social Good

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  1. Social Media For Social Good By David Cooney Brian Higgins Eamon Nolan

  2. Introduction Healthcare Awareness Disaster Relief

  3. Raising Awareness

  4. Raising Awareness The use of Social Media as a tool for raising awareness is extremely beneficial.

  5. Emergency situations In Emergency situations, Social Media can be used by survivors to report on affected areas Pictures, blogs posts and videos are posted This is beneficial to Emergency services and civilians

  6. Charitable Organizations Charitable organisations also use Social Media to raise awareness. Through the use of wiki pages, social networks, blogs , etc, they can reach their target audiences. 87 % of Charities use some type of Social Media

  7. Businesses As well as non-profitable organizations, businesses use social media to expand and thrive. The use of Social Media provides companies to talk to their consumers and vice versa. Social Media also enables companies to provide their customers with information and details on products and the companies information.

  8. Disaster Relief

  9. Advantages Harnessing the crowdsourcing power of social media for disaster relief Leveraging social media to share information Geo-tagging messages to accurately locate requests

  10. Disadvantages Multiple organisations may respond to one request Applications do not always provide the right information needed Tools such as Geo-tagging are not always accurate

  11. Tweet Tracker No applications yet exist that optimize microblogtracking to support Disaster Relief Visualization and Analysis Module Data store: Consists of a database which can later be visualised

  12. Tweet Tracker in Action: Haiti Constantly monitors Twitter streaming feed The primary mechanism for monitoring tweets is through a visualized map Users choose from different views to see trends from throughout the day

  13. Healthcare

  14. Healthcare Photo via : Worldofdtcmarketing.com More and more people turn to social media for healthcare advice and support

  15. 74% of adults have used online healthcare Healthcare online is more convenient and cheaper Online forums and facebook groups are increasing in popularity

  16. Facebook Groups Photo via: Facebook.com

  17. Online Forums Photo via: Healthboards.com

  18. Psychological Benefits Health communities on social networks act as support groups Advice from health professionals is comforting for the patient Stories from patients with similar problems helps guide the user

  19. Apps Mobile health apps are widely available Apps can help you count calories, work out and even quit smoking.

  20. Conclusion Social media for social good: Awareness Disaster relief Healthcare

  21. References C. Johnson, A. (2013). Online Health Communities. emmeraldinsight.com, p213-235. A. Greene, J. (2010). Online Social Networking by Patients with Diabetes. JGIM, p287-292 Jie Yin of CSIRO ICT Centre. (2012). Using Social Media to Enhance Emergency Situation Awareness. IEEE Computer Society. Nora Ganim Barnes. (2011). Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities Eysenbach, G. (2004). Health related virtual communities and electronic support groups. BMJ. 328, p1-6. Kumar, S. (2011). TweetTracker: An Analysis Tool for Humanitarian and Disaster Relie. Association for the Advancement of ArtificialIntelligence, p661-662.

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