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2018 PPC Trends You Need to Know

In fast-moving technological industries, a lot can change over the course of just one year. In PPC, it's difficult to determine exactly how features will evolve in 2018. We think we can take you through what we believe to be the top PPC Trends to know about.

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2018 PPC Trends You Need to Know

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  1. 2018 PPC Trends You Need to Know

  2. In fast-moving technological industries, a lot can change over the course of just one year. In PPC, it's difficult to determine exactly how features will evolve in 2018. As we know PPC AdWords campaigns are highly recommended in the digital marketing world, but we have to be sure that we have an idea of what works and what doesn’t work with this marketing method – background knowledge is crucial here. However, we think we can take you through what we believe to be the top PPC Trends to know about in 2018:

  3. Google’s New AdWords Interface The new AdWords interface is supposed to be 20% faster - so you can quickly get to the information you need and get on with your day, to be more intuitive, increase your workflow and has more exciting features than the original AdWords.

  4. Voice & visual search The accuracy of voice assistants continues to improve, we’ll see more and more people utilizing voice search for timely search queries. That’s why optimizing your SEO strategy for voice search today is of vital importance. This means more focus on long-tail keywords and syntax used in everyday language.

  5. On-page Optimization There are plenty of PPC posts about improving the pre-click conversion rate. If you’re a PPC management agency, that’s definitely a KPI that you’re reporting to your clients. The site speed needs to be your next priority.

  6. Dealing With Amazon If you’re an e-commerce brand and you haven’t tested Amazon, it’s time. You need to at least try! Many of your competitors are probably already there.

  7. MORE AUDIENCE TARGETING FEATURES EXPANSIONOF CUSTOMERMATCH TARGETING AUDIENCE TARGETING ADOPTION EASIERTHIRD- PARTYLIST MANAGEMENT Oneoftheleastused Customermatchis Customermatchis audiencetargeting basedonyourCRM data. Itallowsyouto showadsbasedon dataaboutcurrent customers. featuresinAdWordsis audiencetargeting basedonyourCRM data. Itallowsyouto showadsbasedon dataaboutcurrent customers. theabilitytousenon- Googlethird-partylists inyourPPCaccount. Thisfeaturehasmore than92,000audience listsavailabletoit. 

  8. Thank You!

  9. REFERENCES: https://www.wordstream.com/adwords-campaign https://marketingland.com/ecommerce-trends-difference- winning-almost-winning-189020 http://www.adficient.com/ https://business.yell.com/knowledge/5-ppc-trends-need- know-2018/ https://searchengineland.com/ppc-search-ads-trends- 2018-288935 https://support.google.com/adwords/editor/answer/105256 9?hl=en https://searchengineland.com/optimize-voice-search- 273849

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