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You can relate trends to various aspects like fashion, clothes, shoes, and e-commerce is one of them. A question arises in mind what will be e-commerce trends in 2019 that are apparently explained in this presentation.
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What will be the E-Commerce Trends for 2019? - You Need to Pay Attention
SHOULD INVEST IN E-COMMERCE? E-commerce is ever changing & continuously growing market. It is projected by the year 2021, retail e-commerce sales will grow by $4.8 trillion. If you are thinking to enter your business in the race of e-commerce revolution, then this year is the best beginning for you as it has been seen the slow & steady growth over the past years in this field.
Table of Content Explosion of AR Video On-site personalization Voice search AI, Assistants, and Chatbots Subscriptions A shift toward D2C eCommerce brands are going brick-and-mortar B2B eCommerce growth will accelerate 03 04 02 05 06 01 07 08 09
AI, Assistants, and Chatbots Artificial Intelligence & chatbots are specifically designed to improve the overall customer experience and will invade the e-commerce stores. These can tackle various human tasks from managing inventory to handling inquiries and can free up time for them to focus on other business-related aspects. According to the Statista study conducted in 2017, 34% of visitors feel comfortable when communicating with AI & chatbots.
SOCIAL MEDIA There are various AR (Augmented Reality) powered by 3D warehouse has made easier for 3D modeling experts to integrate AR into e-commerce stores. With the help of this, customers can try homeware & clothes at their homes which leads to higher conversion rates for investors. AR is filling the gap between brick & mortar and online.
How Social Media Influences Purchase Decisions Video content makes the intense impact as compared to written content. This is the reason that people love to spend more time watching videos. Videos help the products more visually presented.
At present 25% of the people use voice search to make queries to quench their thirst. It is expected to grow up to 50% in the near future. This is a golden opportunity for entrepreneurs to transform businesses into e-commerce.
Beautiful Website design incites the visitors to spend more time on it that improves the bounce rate for that particular website. There are other plenty of factors that need to be considered in concern to on-site personalization like using accurate images, videos and other interactive media. Adding call to action is one of the most important aspect in on-site personalization. On-site personalization helps to heighten the conversion rates, it is a better chance for business tycoons to hold the hand of on-site personalization in the context of e-commerce.
Subscriptions In the past few years, the subscription to e-commerce market has grown to 500%. 2016 was the fruitful year for e-commerce business gained over $2.6 billion for large retailers. The average subscribers have a large amount of disposable income that lies between $50,000 and $100,000 per year. It’s getting easier than ever for smaller retailers to offer same level of convenience as an industry giant. It has reduced the amount of customers' churn as a result churn rate shifts downwards which means the annual percentage rate at which customers stop subscribing to a service or employees leave a job.
A Shift Toward D2C D2C (Direct to Consumer) Benefits There are a profound number of companies that have shifted towards D2C (Direct to Consumer) strategy to thrive its customers. 1 This process helps the products to be introduced in the market more quickly. 2 You can have complete control over your brand’s products, as well as its reputation. 3
E-Commerce Brands are Going Brick-and-Mortar It is a better choice to shift your business towards brick and mortar system, after establishing an online presence. You will see in near future:- • The ability to engage more directly with your customers. • The ability to provide an enhanced experience to said customers. • Experiencing a higher conversion rate than eCommerce.
B2B eCommerce Growth will Accelerate The B2B market is likely to grow continuously by 2020 according to Forbes that will result in $1.1 trillion improvements in sales for 12.1 percent of all B2B sales in the US. In the same Forbes article, it was mentioned that 40 percent of B2B digital commerce sites will use price optimization algorithms to deliver product pricing dynamically.
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