Division of Enrollment Management

1. Division of Enrollment Management University of Wisconsin-Madison Kauffman Seminar February 29, 2008

2. What is enrollment management? • Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.) • Integrating decision making and support services to realize campus ideals for a strong and efficient pipeline

3. Key divisional goals for 2008 • Upgrade ISIS software v9.0 • Launch a collaborative development effort to improve access (fund-raising!) • Implement a relationship building website • Broaden outreach efforts with schools and colleges • Build an e-scholarship application • Develop an on-line Course Guide • Launch a curricular data “hub” • Collaborate with others on campus to implement an enterprise imaging system

4. Challengesand how we’re responding • Admissions (increasing applications, expectations and market demands) • Defining “need” • Resources* to get the work done • Convincing people that we all need to work differently (from transfer admissions to common scholarships and course information) * time, people and money

5. Access and College Admissions:Who Gets In… and Why? Office of Admissions

6. Plan for Today • Characteristics/Trends - Freshman Class • Admission Criteria, Policies, and Tips • Future Demographics Office of Admissions

7. Characteristics & Trends • Academic Qualifications • Non-Academic Qualifications • Gender & Residency • Race/Ethnicity Office of Admissions

8. Freshman Applications and Enrollment Office of Admissions

9. Freshman Class Averages 2007 Fresh Class • Rank in Class 89.4% • Acad. Grade Point Avg. 3.68 • ACT Composite 28.0 • SAT Total 1886 Office of Admissions

10. Academic Qualifications Office of Admissions

11. Academic Qualifications Office of Admissions

12. Accomplishments • 70% worked a part-time job • 63% earned a varsity letter • 52% received a leadership award • 22% performed in a professional music group • 22% won a community service award Office of Admissions

13. Gender Gender Office of Admissions

14. Residency Office of Admissions

15. Wisconsin Resident Access Office of Admissions

16. Feeder High Schools • Madison Memorial 68 • Arrowhead 61 • Middleton 53 • New Trier (IL) 47 • Madison West 46 • Brookfield Central 46 • Shorewood 45 • Verona Area 43 • Homestead 43 • Nicolet (Glendale) 41 Office of Admissions

17. Feeder Counties • Dane 508 • Waukesha 459 • Milwaukee 440 • Cook (IL) 282 • Hennepin (MN) 253 • Brown 171 • Dakota (MN) 143 • Outagamie 135 • Lake (IL) 127 • Ozaukee 110 Office of Admissions

18. Feeder States • Wisconsin 3,508 • Minnesota 721 • Illinois 587 • New York 211 • California 132 • New Jersey 90 • Massachusetts 59 • Maryland 44 • Pennsylvania 43 • Michigan 39 Office of Admissions

19. International StudentsHome Countries • Korea, Republic of 126 • China 85 • Taiwan, Republic of China 25 • Hong Kong 22 • Singapore 13 • India 12 • Malaysia 12 • Canada 10 • Indonesia 7 • Kuwait 6 Office of Admissions

20. Feeder Schools- Transfers Office of Admissions

21. Ethnic and Racial Diversity Office of Admissions

22. Admission Criteria, Policies, and Tips Office of Admissions

23. Admissions Procedures • Rolling admission - apply early • Most applicants are admitted • Holistic review • Apply electronically Office of Admissions

24. Guidelines for Admission • Curriculum (honors, AP, trend) • Rank in class and grades • Test scores • Personal statement and recommendations • Other factors Office of Admissions

25. Other Factors • Special characteristics • Extracurricular activities • Significant UW ties Office of Admissions

26. Preparing for College - Tips • Attend a great high school • Take the best courses • Do well (all A’s) • Write well • Meaningful work and volunteer • Pre-college summer programs Office of Admissions

27. Future Demographics Office of Admissions

28. U.S. High School Graduates Office of Admissions

29. Wisconsin High School Graduates Office of Admissions

30. To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner To inform and educate students and their families about financial options To continually improve our services so students may take the best advantage of their educational opportunities Student Financial Services Our Mission...

31. OSFS SERVES ENTIRE UW-MADISON STUDENT BODY • Applicants undergrad, grad and professional • Continuing students undergrad, grad and professional • Borrowers in Repayment Perkins and institutional loans • Employers Federal Student Work Study Program Student Job Center for other employment opportunities

32. AID AWARDED IN 2006-07 • $285,633,441 to 22,546 recipients 17,091 undergraduates 5455 grads/professional

33. WHAT IS FINANCIAL AID? • Grants, Scholarships, Loans and Work • Financial resources to assist students with educational expenses • An access tool

34. NEED BASED AID Need based aid requires a “needs” test for eligibility • WHEG, Federal Pell Grant, Federal Perkins Loan, Federal Work Study • Generally uses Federal (Congressional) Methodology for determining aid eligibility

35. MERIT BASED AID Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships

36. NEED/MERIT BASED HYBRID • Some scholarships have a need component • Gates Millennium Scholarship • Some National Merit Scholarships • Lawton Grant - Misc. service club scholarships

37. Cost of Attendance EFC = Need UW-Madison example (cost of education for 2007-08, resident) $18,188 - 2,500 EFC =$15,688 Need WHAT IS FINANCIAL NEED?

38. UNMET FINANCIAL NEED • That portion of demonstrated financial need that is not filled with financial aid • Amount of unmet need is increasing every year

42. Undergraduate Scholarships 2005-06

43. Current Challenges in Financial Aid • Reauthorization of HEA • Funding issues—federal and state • Declining buying power of grants • Congressional scrutiny--ethics • Student debt load • Complexity of system • Constant changing of regulations and rules • Increase in alternative loan borrowing

44. Federal Financial Aid: Increasing Grant/Loan Imbalance Source: College Board

45. Financial Aid issues at UW-Madison Insufficient grant funds Less socio-economically diverse student body Perceived lack of access by Wisconsin residents Reductions in federal campus based aid Limited operational resources

46. The mission of theOffice of the Registrar is to: • Support and enhance the Wisconsin Experience* • Link students, faculty and staff with information and services • Ensure the integrity of curricular and student records

47. Our vision is to be a respected leader known for our collaborative and innovative spirit with commitment to service, performance excellence and the Wisconsin Experience*.

48. Wisconsin Experience “We expect that what we do matters, and together we can solve any problems.” www.provost.wisc.edu/content/NewWiscoExp.pdf

49. Office of the Registrar Some challenges… • Establishing our role on campus • Resources to support campus (and System) expectations and ideals • Co-curricular record, differential tuition, course management systems, curricular changes, early intervention, classroom space • Legislature, private vendors, social technologies • Requests for data – providing information • Privacy, Security and building Trust relationships • Defining “student record” • Identity Management

50. The Course Guide project Do you remember? The Course Guide: A new way to access UW-Madison course information Official, formal and informal content www.registrar.wisc.edu