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Kursusplan 2

FRA SIDSTE UGE: Hammerthor 1. Hammerthor tog i 1999 for alvor kampen op mod de store producenter af dyrt m?rkevareundert?jHammerthor blev etableret i 1893. Har siden produceret praktisk og aktuelt herreundert?j i klassisk stil. Hammerthor er gammel velrenommeret virksomhed og ?n af styrkerne var,

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Kursusplan 2

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    1. Kursusplan 2 3. kursusgang Tema: Kbsadfrd Indhold: Blandt andet: Konsumentmarked vs. det industrielle marked Kbs- og beslutningsprocessen Det internationale perspektiv Litteratur: Grundbog kap. 4 og 5 4. kursusgang Tema: Segmentering, mlgruppevalg og positionering Indhold: Blandt andet: Markedskarakteristika Internationale perspektiver De forskellige markeder Litteratur: Grundbog kap. 6

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