B2B Social Media Strategy 101: How to Create an Effective Social Media Calendar
B2B marketers know that social media is an effective channel for engaging with customers on a more personal level, but it’s not always possible to have someone monitoring an account around the clock. A social media calendar can be a useful for helping you manage the scheduling and posting of content, allowing you to set up a month’s work of updates in just one sitting. For B2B businesses in particular, a social media calendar can help you nurture customer relationships without taking up all of your time. Learn how to maximize your resources and engagement by following these five steps to creating an effective B2B social media calendar:
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