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If you’re looking to reach consumers, social media needs to be part of your marketing strategy. Out of the Box Marketing has the experience and expertise to help you achieve the results you desire. Contact us today to learn more!
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Are you launching a new product or service? Social media is an effective way to build buzz and keep it going to attract the right customers. Why does it make sense to use social media? Marketing has changed and continues to change on a daily basis especially since sites like Facebook, LinkedIn, and Twitter connected consumers and businesses in new ways. Want to reach and engage your target market using limited resources?
1. Develop a Social Media Strategy It’s not as simple as creating a Facebook page or tweeting a few times a day. Social media takes a focused effort. You’ve got to identify your target client, research which social media sites they’re using, and focus efforts in those areas...all while you’re running your business. That’s when it makes sense to hire a social media pro to help you launch a product.
2. Hire a Social Media Manager No one knows social media like Out of the Box Marketing. We’ve been in business more than five years studying trends and successfully launching campaigns for our clients. Save yourself the time of learning the ins and outs of Facebook ads or targeting marketing and hire us.
3. Choose the Right Platform You can’t be on every social platform for launch. And your target audience isn’t on all the platforms anyway so you’re wasting time, money, and resources. Pick one or two where you know your customers and prospects are spending time (and money) and focus efforts. Facebook is popular for B2C while LinkedIn is effective for B2B campaigns.
4. Be Patient While you can reach your target audience quickly, social media isn’t a quick lead generator. It’s a place to meet and engage your online community. Combine engagement with advertising to create a winning combination for your product launch.
5. Utilize Ads, Videos, and Testimonials When we first start working with you, we’re going to talk about marketing including running ads on social media, posting videos about your product, and gathering testimonials. These connect your prospective clients to your brand to create leads. We may drip news to them about the launch or ask if they’d like a sample in exchange for a review or video testimonial.
Contact Us - Frank Loyd Wright Blvd, Scottsdale, AZ 85260 - leanna@outoftheboxmarketingaz.com -970 462 5828 - www.outoftheboxmarketingaz.com