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Create successful packaging which is difficult to ignore

Packaging has been for long an ignored discipline of design. But the trend has changed nowadays, and it is becoming an exciting space for designers to showcase their artistic and innovative skills.

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Create successful packaging which is difficult to ignore

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  1. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga 0  MAGAZINE3 ARTICLES3 CONTRIBUTE SHOP Create successful packaging which ignore   OCTOBER 16, 2017 10:48 am Creative Gaga SHARE Food-Styling, the New Design Language for Food Brand-Centric Designs are Shifting to Focus More on Users Rebranding: Marking the New Journey of Aditya Birla Group https://www.creativegaga.com/successful-packaging-difficult-ignore/ 1/16

  2. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga Packaging has been for long an ignored discipline of design. But th and it is becoming an exciting space for designers to showcase the Graphic design studio, Impprintz, Impprintz, derives inspiration from the pro buyer and user. Here, Simran Sahi and Rahul Sureka talk to Creat packaging! https://www.creativegaga.com/successful-packaging-difficult-ignore/ 2/16

  3. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga Massage Oil Boxes. CG: Your designs seem to follow a geometric formula and are p Your designs seem to follow a geometric formula and are p that your design style, or does packaging follow a standard for that your design style, or does packaging follow a standard for apply? apply? IMP: The idea is to keep things simple yet delightful. With packaging, it’s not an anomaly to product range. Therefore, the challenge lies in creating something different while maintain element for packaging designers to be mindful of is information architecture which helps b communication. Incense Gift Packs. https://www.creativegaga.com/successful-packaging-difficult-ignore/ 3/16

  4. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga Incense Gift Packs. CG: According to you, what makes a successful packaging desig According to you, what makes a successful packaging desig bright and attractive motifs. Is that what you feel makes a prod bright and attractive motifs. Is that what you feel makes a prod other competitive brands? other competitive brands? IMP: The inspiration for packaging is more or less derived from the product and its unique a on various levels and often requires a combination of attributes like its ability to attract, eng deliver a tactile experience with the apt choice of material and optimum fabrication, a well- and joy in it Of course the well-designed and attractive packaging on the shelf is going to g https://www.creativegaga.com/successful-packaging-difficult-ignore/ 4/16

  5. 4/6/2018 and joy in it. Of course, the well designed and attractive packaging on the shelf is going to g Create successful packaging which is difficult to ignore | Creative Gaga Pondicherry Collection Incense. https://www.creativegaga.com/successful-packaging-difficult-ignore/ 5/16

  6. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga Pondicherry Collection Incense. CG: How is packaging different in today’s times? Apart from ju How is packaging different in today’s times? Apart from ju away, how do you get your designs to serve a greater purpose? away, how do you get your designs to serve a greater purpose? people and then packaging design loses its purpose as soon as people and then packaging design loses its purpose as soon as IMP: The primary purpose of any successful packaging is to protect the product. By using vi illustrations and imagery and durable materials, packaging can prove to be an informative, the process of selling/buying the product. https://www.creativegaga.com/successful-packaging-difficult-ignore/ 6/16

  7. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga Indigenous organic boxer shorts. CG: How is packaging for an incense stick different from say, a How is packaging for an incense stick different from say, a same thought process and concepts that need to be exercised or same thought process and concepts that need to be exercised or from project to project? from project to project? IMP: In terms of process, all packaging design projects begin with a similar set of questions shape within their own parameters. Each project has its unique requirements, vision, comm fabrication possibilities. What never changes is the spirit to deliver the best; more than wha https://www.creativegaga.com/successful-packaging-difficult-ignore/ 7/16

  8. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga Special Incense Packs. https://www.creativegaga.com/successful-packaging-difficult-ignore/ 8/16

  9. 4/6/2018 Create successful packaging which is difficult to ignore | Creative Gaga CG: And finally, what advice would you give people who want t And finally, what advice would you give people who want t make a difference? make a difference? IMP: Packaging design is a ?eld in itself. It is a container of creative storytelling where two-d It is important to promote people, products, and concepts that you believe in. Keep trying n learn. Mason & Co chocolate bars. https://www.creativegaga.com/successful-packaging-difficult-ignore/ 9/16

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