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Create successful packaging which is difficult to ignore _ Creative Gaga.

The idea is to keep things simple yet delightful. With packaging, it’s not an anomaly to face a series of variants within the same product range.

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Create successful packaging which is difficult to ignore _ Creative Gaga.

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  1. 4/26/2018 Create successful packaging which is difficult to ignore | Creative Gaga Create successful packaging which ignore   OCTOBER 16, 2017 10:48 am Creative Gaga SHARE https://www.creativegaga.com/successful-packaging-difficult-ignore/ 1/17

  2. 4/26/2018 Create successful packaging which is difficult to ignore | Creative Gaga Packaging has been for long an ignored discipline of design. But th and it is becoming an exciting space for designers to showcase the Graphic design studio, Impprintz, Impprintz, derives inspiration from the pro buyer and user. Here, Simran Sahi and Rahul Sureka talk to Creat packaging! 0  MAGAZINE3 ARTICLES3 CONTRIBUTE SHOP https://www.creativegaga.com/successful-packaging-difficult-ignore/ 2/17

  3. 4/26/2018 Create successful packaging which is difficult to ignore | Creative Gaga Massage Oil Boxes. CG: Your designs seem to follow a geometric formula and are p Is that your design style, or does packaging follow a standard apply? IMP: The idea is to keep things simple yet delightful. With packaging, it’s not an anomaly to product range. Therefore, the challenge lies in creating something different while maintain element for packaging designers to be mindful of is information architecture which helps b communication.  https://www.creativegaga.com/successful-packaging-difficult-ignore/ 3/17

  4. 4/26/2018 Create successful packaging which is difficult to ignore | Creative Gaga Incense Gift Packs. Incense Gift Packs. CG: According to you, what makes a successful packaging des bright and attractive motifs. Is that what you feel makes a pro other competitive brands? https://www.creativegaga.com/successful-packaging-difficult-ignore/ 4/17

  5. 4/26/2018 Create successful packaging which is difficult to ignore | Creative Gaga IMP: The inspiration for packaging is more or less derived from the product and its unique a on various levels and often requires a combination of attributes like its ability to attract, eng deliver a tactile experience with the apt choice of material and optimum fabrication, a well- and joy in it. Of course, the well-designed and attractive packaging on the shelf is going to g Pondicherry Collection Incense. https://www.creativegaga.com/successful-packaging-difficult-ignore/ 5/17

  6. 4/26/2018 Create successful packaging which is difficult to ignore | Creative Gaga Pondicherry Collection Incense. CG: How is packaging different in today’s times? Apart from ju away, how do you get your designs to serve a greater purpose people and then packaging design loses its purpose as soon a IMP: The primary purpose of any successful packaging is to protect the product. By using vi illustrations and imagery and durable materials, packaging can prove to be an informative, the process of selling/buying the product. https://www.creativegaga.com/successful-packaging-difficult-ignore/ 6/17

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