1 / 12

Anti-Social Media

Anti-Social Media. How the game is changing, … and the challenges for industry David Zaruk. A tale of two Davids. 2006: 92 kg. 2013: 72 kg. Obesity is a complex crisis. Which can be easily simplified. David’s Wall of Blame. Everyone has their book to sell.

creda
Download Presentation

Anti-Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Anti-Social Media How the game is changing, … and the challenges for industry David Zaruk

  2. A tale of two Davids 2006: 92 kg 2013: 72 kg

  3. Obesity is a complex crisis

  4. Which can be easily simplified David’s Wall of Blame

  5. Everyone has their book to sell

  6. This would be funny, except … … Regulators are listening

  7. Social Media is changing the game

  8. Trust is in the hands of my network • Trust in authorities and business at an all time low • We trust our friends, our social circles • Social media is tightening (narrowing) our silos • We surround ourselves with like-minded “friends” • Confirmation bias (facts don’t matter) • Works as an emotional support system (share, favourite, like, curate, pin …) • We need a dark force to act against. Industry?

  9. Social Media Trends • Focus is on me, my friends • Silos reduce dialogue • Anti-lobbying (highlighting COIs) • Anti-business (denormalisation) • Viral campaigns reach light speed • Pro-nature (against synthetics, processing, GMOs) • I want to feel good about myself (blame others) This leads to a serious challenge for the food industry

  10. How do we deal with this? • Do nothing? • Reinterpret the data? • Put more resources into social media? • Blame the governments? • Lobby smarter? Rebuild trust? • Voluntary initiatives? • Stress the positives? • Respond with science/facts? • Ridicule the activists?

  11. Or do we bully them?

  12. Thank you david.zaruk@riskperception.eu

More Related