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A survey on communications students ’ usage habits

:. A survey on communications students ’ usage habits. Austyn Canada LeahMcCann Alex Pappas Emily Dean Heather Engel Adam Schifter. WHY LINKEDIN?. We all use it differently, and wanted to get a feel for how our peers use it themselves. LITERATURE REVIEW.

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A survey on communications students ’ usage habits

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  1. : A survey on communications students’usage habits Austyn Canada LeahMcCann Alex Pappas Emily Dean Heather Engel Adam Schifter

  2. WHY LINKEDIN? We all use it differently, and wanted to get a feel for how our peers use it themselves.

  3. LITERATURE REVIEW “LinkedIn is a professional face to the business and something that every college student must have.” -

  4. RESEARCH QUESTIONS 1. How do students currently utilize LinkedIn? 2. How has LinkedIn affected job or internship opportunities for students? 3. How do students’ perceived benefits of LinkedIn compare to actual utilization?

  5. GENERAL RESULTS 1. Current utilization? A: Popular, primarily for research 2. Impact on job/internship opportunities? A: Negligible 3. Perceived benefits? A: Professional networking vs. mostly connected with friends, little evidence exists either way

  6. SAMPLING FRAME

  7. SURVEY

  8. DISTRIBUTION email

  9. SAMPLE 114 total responses

  10. HAVE LINKEDIN?

  11. PROFILE UPDATES & CONTENT

  12. PROFESSIONAL NETWORKING & RESEARCH TOOL

  13. CONNECTION MAKEUP Friends / Peers - “Several” Student Leaders - “Few” Professors / Admins - “Few” Employers - “Few”

  14. NOT UTILIZING APPLICATION FEATURES

  15. LITTLE NETWORKING ACTIVITY Have you ever reached out to for professional reasons via LinkedIn? Have someone ever reached out to you for professional reasons via LinkedIn?

  16. GENERAL RESULTS 1. Current utilization? A: Popular, primarily for research 2. Impact on job/internship opportunities? A: Negligible 3. Perceived benefits? A: Professional networking vs. mostly connected with friends, little evidence exists either way

  17. RECOMMENDATIONS • Connect with more professionals!

  18. RECOMMENDATIONS 2. Collect recommendations from colleagues and superiors.

  19. RECOMMENDATIONS 3. Include more information on your profile and update it more frequently.

  20. THANKS!

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