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VISUAL LITERACY

VISUAL LITERACY. Analysing Images. MODALITY. How credible (realistic) is the picture?. Moderate modality High modality e.g. oil portrait e.g. Colour photo . Low modality – e.g. cartoon, caricature. SALIENCE. W hat part of the image attracts our attention first?.

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VISUAL LITERACY

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  1. VISUAL LITERACY Analysing Images

  2. MODALITY

  3. How credible (realistic) is the picture? Moderate modality High modality e.g. oil portrait e.g. Colour photo

  4. Low modality – e.g. cartoon, caricature

  5. SALIENCE

  6. What part of the image attracts our attention first? Salience is the visual weight or impact of part of an image.Salience is influenced by: • Size • Focus • Colour • Distance • Placement

  7. What is the most salient part of this image? How is this achieved?

  8. READING PATH

  9. The reading path begins with the most salient element of the image and moves through to other, less salient elements.

  10. VECTORS

  11. Vectors are visible or invisible lines of sight which lead the responder from one element to another, creating a reading path They may take the from of: Agaze, Pointing fingers or extended arms, An object held in a set direction, Lines appearing in the image.

  12. What effect does the barbed wire have?

  13. What effect does the line of the microphone have?

  14. FRAMING

  15. Establishing shot / Extreme Long Shot • Sets the scene: gives an impression, not specific detail

  16. Full shot Head to toe Focus is on characters, but shown in context of the background.

  17. Medium Shot Head to waist: shows relationship, body language, facial expression

  18. Close up • Concentrates on a face or a specific detail of a scene • Little background shown • Highlights importance • Shows facial expression

  19. Extreme close up Shows detail, used for dramatic effect, adds impact

  20. GAZE

  21. Offers and Demands Images demand our attention if the person appears to be looking directly at us.

  22. Offer Images with an indirect gaze address the responder indirectly. They are offered to responders look at, rather than demanding attention.

  23. perspective

  24. Low Angle shot Looking up at a character increases their power and importance

  25. High-angle shot Looking down at a character makes then seem smaller and less significant

  26. FOCUS

  27. Soft focus Can show emotion / confusion / romance

  28. Sharp focus Draws our eyes to details

  29. Blurred focus Shows rapid movement / anxiety

  30. 4. LIGHTING

  31. Harsh lighting Increases the senseof reality

  32. Soft lighting Can be beautiful/ dream-like

  33. Backlighting Can create a halo for romantic effect

  34. COLOUR

  35. What are the predominant colours of the image? • Are they bright/dull, warm/cold? • What emotion/ mood does the colour help to create? • Red for passion/ romance/ danger • Purple for royalty/ mystery • Brown for nature/ homeliness/ earthiness • Orange/ yellow for a cheerful mood • Blue as cold or emotionally distant • Green for growth, fertility, health

  36. Mise-en-scène

  37. Mise-en-scene • French for ‘placing on stage’: the design and arrangement of elements in the image. • Every element in an image contributes to its meaning. • A responder will focus first on a character in the foreground (or the most salient part of the image), but then he/she will look at the background for clues to meaning.

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