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BOMONTİ 2010 MARKETING PLAN. BRAND PLANS 2010 IMAGE CAMPAIGN. Taking part in March-June period with our visuals in newspapers/ magazines. Continuous PR support to take place in print media. BRAND PLANS 2010 WEB SUPPORT. Facebook.
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BRAND PLANS 2010IMAGE CAMPAIGN • Taking part in March-June period with our visuals in newspapers/ magazines. • Continuous PR support to take place in print media
BRAND PLANS 2010WEB SUPPORT Facebook • Effective usage of internet, aiming to take part in targeted audience frequent-usage sites. • Continuous support in social media • Facebook Fan Page 10.038 FANS 28.924 FANS
BRAND PLANS 2010WEB SUPPORT Social Network Management Nostalji Uzmanı Testi Tarihe Meydan Okuyan Sesler Bir Bomonti Macerası
BRAND PLANS 2010TARİHE MEYDAN OKUYAN 45’LİKLER • TariheMeydanOkuyan 45’likler parties started in November 2010 in Babylon • Babylon parties will continue until May and will be organized every month • As the concept is very popular, it will be carried to 45’lik for events • Entrance willl be allowed for 24+
BRAND PLANS 2010DARK MARKETING ON THE BEACH • *Flashmob activities will be organized in beaches. • * Flashmob attendees would wear 1920s costumes, later on take them off and stay with 1920s swimsuits .
BRAND PLANS 2010SAMPLING ACTIVITIES • * Sampling activities are increased and spread to • Aegean • Middle Anatolia • Southern Marmara • Southern Aegean • Mediterranean regions. • * Bomonti Teamwill be located into special accounts for continuous sales support
BRAND PLANS 2010ADDITIONAL BRANDINGIN OFF-TRADE AND KEY ACOUNTS • Custom-madecoolersareplannedforexclusiveoutlets • Specialdisplaysareplannedfor key accounts
BRAND PLANS 2010BRASSERIE BOMONTI • Brasserie Bomonti is in process phase for • Asmalımescit (will be opened in week 4), • Eskişehir (will be opened in week 5) • International Istanbul Ataturk Airport (February 2011). • Outlet searches in Istanbul, E.Marmara, Izmir and Ankara continues
BRAND PLANS 2010DRAUGHT OUTLETS • Draught outlet trials have started in • Istanbul (20 sales outlets), • E. Marmara (13 sales outlets) and • S. Marmara (7 sales outlets) • POCM that will be used in draught outlets • Table mats • Coasters • Barmen shirts • Barmen aprons • Glass • Neons • Lightboxes • Shelf displays • Illuminated posters • Draught towers