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The 30-Second Pitch/Hook

The 30-Second Pitch/Hook. [Describe your product or service. Say what your idea is, and independently prove its importance.] [Describe the large market need, your competitive advantage, a profitable business model and you are a ‘great’, not a good, entrepreneur

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The 30-Second Pitch/Hook

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  1. The 30-Second Pitch/Hook [Describe your product or service. Say what your idea is, and independently prove its importance.] [Describe the large market need, your competitive advantage, a profitable business model and you are a ‘great’, not a good, entrepreneur [ Should make the listener ask "Tell me more."] Remove slide before presenting Example: “Dislike those smelly topical pain relievers that contain numerous chemicals? Try J&J’s Healing Cream, all natural herbal cream next time you experience an ache or pain.”

  2. [Business Name][Slogan &Logo] [Entrepreneur’s Name] [Position Title] [Grade] [Age]

  3. General Description

  4. Mission Statement • Mission Statement • [A mission statement is a company’s constant reminder to its employees and customers of why the company exists.] • Opportunity • [Why did you choose this business? How will your business meet a market need or demand? What are its unique features?] • Business Profile • Type of business (service, manufacturing, wholesale, retail) • Legal Structure (Sole Proprietor, Partnership, LLC)

  5. Qualifications I’m qualified to run this business because:    [What skills/talents, experience, strengths do you possess that will contribute to the success of your business?] [Enter reason #1 here.] [Enter reason #2 here.] [Enter reason #3 here.]

  6. [Product or Service] What are the major features of the product/service? What is special about it? What are the major benefits to the customer? What will they see/receive? What will it do for the customer? Unique quality that gives your business a competitive advantage. What after-sale service will you provide? Insert a picture of your product or service.

  7. Market Analysis

  8. Consumer Profile Insert a picture of your target customer. ↓

  9. Competitive Advantage [Your Business] [Competitor A] [Competitor B] Factors Price [?] [?] [?] Quality of Product/Service [?] [?] [?] Reliability [?] [?] [?] Product(s) [?] [?] [?] Unique Factors/ Knowledge [?] [?] [?]

  10. Promotional Mix Monthly Amount Promotional Expense

  11. Economics of One Unit

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold [Units]

  15. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. [?]

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment A B C Total Start-Up Investment [A + B + C]

  18. ROS & ROI (OPTIONAL)

  19. Financing Strategy Total Start-Up Investment [$]

  20. Business Responsibility& Philanthropy • Business Responsibility • [Explain how you will incorporate business responsibility into your marketing plan.] • [How will you ‘green’ your business] • Professional/Advisory Support • [Explain key advisors for your company] • Philanthropy • [Describe how your business will give back to the community or support a cause in which you believe.]

  21. Business & Personal Goals Business Personal • [Describe the next steps you need to take to make your business fully operational.] • [Explain how you will improve or maintain the quality of your product/service.] • [Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).] • [Describe how big your business could get.] 6 Months- 1 Year • [Describe education or training you could get to help with your business.] • [Mention anyone you could seek out as a mentor.] • [Indicate how long you plan to run the business. Describe your exit strategy, if you have one.] • [Describe how your experience with this business will prepare you for your career.] Over 1 Year

  22. [Enter your slogan ] Thank you for your consideration. [Enter company name]

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