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The Power of Personal Lines

The Power of Personal Lines. Rick Gilman, APR, CMP Executive Director, PLGA Presentation to: ACORD User Groups Information Exchange February 18, 2011. What is the Alliance?. Membership-based association of dedicated supporters of the independent agency system.

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The Power of Personal Lines

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  1. The Power of Personal Lines Rick Gilman, APR, CMP Executive Director, PLGA Presentation to: ACORD User Groups Information Exchange February 18, 2011

  2. What is the Alliance? • Membership-based association of dedicated supporters of the independent agency system. • A mission to increase their personal lines market share. • Overseeing an education, communications and leadership campaign.

  3. Potential in Personal Lines • $230+ billion personal lines market • Independent agents currently capture only 35%. • There’s $150 billion of premium still available. • Personal Auto Insurance alone – Largest single segment of P&C Insurance. • Joint Industry Forum survey last month • 76% of CEO respondents believe CL will continue to struggle. • 61% believe HO will see continued improvement.

  4. It’s time for Independent Agents to get excited about Personal Lines!

  5. What does the Alliance have to offer? • Membership for agents and brokers – free. • Carriers and solution providers – less than the price of a full page ad. • Associations and User Groups – Support like this. • Resources on website – www.personallinesgrowth.org. • New Podcast series talking with successful agents supported by AA&B Magazine.

  6. What does the Alliance have to offer? • Monthly eNewsletter. • Give me your card and be added to the list. • Future resources may include: • Webinars. • Best practices guidance. • Analysis of current agency preparation for PL growth. • What else do you need?

  7. Questions? Thank You. Rick Gilman, APR, CMP Rick@PersonalLinesGrowth.org http://personallinesgrowth.org Follow us on:

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