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Week 8 – Podcasting For Business: Getting Listeners

Week 8 – Podcasting For Business: Getting Listeners. Kathy Gill 19 May 2009. Production Thoughts. Show planning: consider Google Docs If interviewing someone, have background notes on the interviewee along with photo, links and possible interview questions

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Week 8 – Podcasting For Business: Getting Listeners

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  1. Week 8 – Podcasting For Business: Getting Listeners Kathy Gill 19 May 2009

  2. Production Thoughts • Show planning: consider Google Docs • If interviewing someone, have background notes on the interviewee along with photo, links and possible interview questions • Facilitates collaboration (multi-person show) • Provides permanent archive of each show content

  3. Promotion/Distribution Thoughts • iTunes • Podcast directories • Email signature • Blog (custom URL) • Facebook page • Twitter account • MySpace (?) • Google Words • Press release (egprweb.com, pr.com) • Ask listeners for ideas for shows

  4. Tracking Your Podcast • Downloads • Comments • Use Google Alerts • Use Twitter Search • Use 3rd party tool like FeedBurner

  5. Real World Warnings • Underestimating resources needed to maintain content creation (the main reason y’all have to do an individual podcast!) • Forgetting to make a business case (It’s cool! Everybody’s doing it!)

  6. Blog Thoughts • Blog posts give each episode its own landing page • Widgetbox: enliven your blog (if you can install widgets) • Technorati listing • Delicious – use+widget

  7. Podcasts To Check Out • Community Divas (Canadian) • Stuff You Should Know (How Stuff Works) • On The Record … With PRSA • UNICEF video podcasts • Starbucks: Coffee Conversations (2006 – panned by Chicago Tribune and others - defunct) • TPN (The Podcast Network): The Digital Photography Show (defunct)

  8. For This Week … • Start in lab – finish by Friday • Identify five places to promote your group project. Why did you pick these channels? One post/group as comment on this week’s blog post • Identify keywords appropriate for group project content. Play with tools. One post/group as comment on this week’s blog post

  9. For Next Week: No Class, But… • Find two examples of show notes – one exemplary, one that could use some work. Explain your reasoning. Post by 6 pm Tuesday. • Draft show notes for your personal podcast; post by 6 pm Tuesday. • Draft show notes for your group project; post by 6 pm Tuesday.

  10. For Week After Next • We’ll give one another feedback on personal podcast and final draft personal podcast documentation. [I’m happy to review your personal podcast in advance – the earlier the better!] • We’ll talk about show notes and more about promotion • We’ll give one another feedback on final draft group project documentation (if it’s ready) • Final group project presentation in 3 weeks

  11. Credits • Charts from Eric Schwartzman, New Media PR Boot Camp (Slideshare)

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