Social Media Influencer Marketing - A Niche to Prosper

1. SOCIAL MEDIA INFLUENCER MARKETING - A NICHE TO PROSPER

2. INTRODUCTION A decade ago, marketing services were confined to a few celebrities and bloggers but now, with the rise in the usage of social media platforms like Instagram, TikTok, Facebook, etc., it has become an easy task to reach the desired community. Pages on these platforms act as a source to meet and greet audiences with the same tastes having same interests. Social media marketing agencies play a huge role in setting up an aura of desired archetype, which makes this business a cakewalk for the influencers, provided the social media management company takes care of their coast-to-coast activities.

3. TYPES OF INFLUENCERS BASED ON RANGE AND REACH Mega-Influencers- They are also called celebrity influencers who have a reach of about 1 million followers. These include actors, athletes, musicians, etc. who are often reached by high-end or luxury brands for their huge reach to the followers. Like Christiano Ronaldo Macro-Influencers- They have a reach of about 1 lac to 1 million followers who become known personalities due to their content creation. They are often reached more by Start-ups, Non-Profit organizations, Hotels, Airlines, etc. Micro-Influencers- They have a reach of about 10k to 1 lac followers who grab attention through content creation, rightful interactions, and recommendations for general products. Due to their organic content, studies have shown that they have a 60% higher engagement rate than macro influencers. Nano-Influencers- They have fewer than 10k followers but have a strong hold over the audience due to their personable content and genuine engagement with the audience. They are reached by local businesses and artisans for cost-effective campaigns.

4. POINTS TO PONDER BEFORE SELECTING AN INFLUENCER 1. Choose the Right Influencers Just looking at the reach of an influencer is not going to help the business. One must make sure that the selected influencer is goal-oriented and his/her past campaigns must be taken into account. If you wish to attract the general crowd for your product, then you should approach macro or micro-level influencers instead of mega ones. If the reach of your product is not as per the targeted audience, the whole campaign will be in vain. 2. Measure the Success of the Campaign with Traffic on your Website If the campaign leads to traffic on your website, it means that it is successful. KPIs (Key Performance Indicators) must be assessed before and after the campaign to measure the reach of your influencer to the targeted audience.

5. POINTS TO PONDER BEFORE SELECTING AN INFLUENCER 3. Keep Everyone on Track One must ensure that the influencer and the business have common interests in the campaign. Both must be aligned to restrict the clashes in terms of the interests of both parties. 4. Hold Influencers Liable Establish clear expectations and benchmarks for the influencers to be reached. They must be aware of the type of content they need to post to magnetize the maximum crowd toward the product. If they align with the suggested terms and conditions of the company, they can be chosen further for endorsements.

6. AND, ITS A WRAP! Social media has proven to be an asset for social media influencer marketing. It has reduced the strain of putting huge billboards of products in every nook and corner of the cities. It has also given rise to several places where artisans or local businesses can exhibit their products using minimal resources. Social media marketing agencies have evolved to be the gateways of success for influencers. Not only do they have increased the reach of products to the public but also they have been able to attract a lot of crowd due to their organic content and following. Social media influencer marketing is proving to be a thriving business for both the influencers and the companies due to their huge captivating ability for the audience.