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Join us as we explore the aims and objectives for EMITA, the value proposition, stages of growth, business plan outline, organizational framework, and how to kickstart the process. Discover key activities to focus on, improve standards, and build a strong network that supports IT businesses in the East Midlands region.
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EMITA going forwardDonald van der MerweIntevexis Tuesday, 07 January 2020
Agenda • Objectives • Aims & Objectives for EMITA • Value Proposition • Stages of Growth • Outline Business Plan • Organisational Framework • Starting the process • Summary • Questions
Objectives To review what we said we wanted from an IT association and what the long-term vision is for EMITA To explain how we go about this, what needs to happen, and when it needs to happen …and start the process
Aims & Objectives for EMITA • Generate business and improve standards for our members • Build a strong “value proposition” for our members • Be recognised as the primary representative organisation for IT businesses across the region
Value Proposition GROWTH IMPROVEMENT INFLUENCE • Feedback Summarised… • A referral network with access to wider audience of contacts and companies • Review of members activities and collaboration opportunities • Develop new business – new prospects, leads, and opportunities • Heads up on new technology, innovations, & products - developing new markets • Education, training, and standardising on best practice • Evaluation, rating, quality improvement, and accreditation • Business support on key issues such as accountancy, legal aspects. • Lobbying other agencies – a collective voice for IT in the East Midlands. • Extending spheres of influence & promoting a positive image
Value Proposition GROWTH IMPROVEMENT INFLUENCE • Feedback Summarised… DELIVERING FOR OUR MEMBERS
Stages of Growth • Creating the need for the organisation • Short-term: next 3-6 months • Establishing the organisation • Short-term: next 3-6 months • Developing the organisation • Medium-term: next 6-12 months • Growing the organisation • Long-term: next 9-18 months • Ongoing development & growth • Long-term: ongoing and beyond months 12-18
Stages of Growth • Creating the need for the organisation • Short-term: next 3-6 months • Overview: Activities include organising and promoting events and promoting the East Midlands IT Association itself. • Key Objective: establish & prove the model to raise required funding • Measures: by number of enquiries & attendees to events; and by the referrals & successful networking of attendees
Stages of Growth • Establishing the organisation • Short-term: next 3-6 months • Overview: Activities include formally establishing the association and its framework; organisational structures, responsibilities; and business plan • Key Objective: establish required committees to begin implementing agreed plans • Measures: by number of members joining; and successful appointment of committee members
Outline Business Plan • General • Introduction, Aims & Objectives, Strategy, & Direction • Value Proposition • Key benefits of membership, partners, sponsors, & other spheres of influence • Programme Development • Programmes, events, & training • Member Development • Member communication and recruitment • Marketing • Marketing, Communications, PR, Website, & Portal • Finance & Administration • Budgets, Funding, & Fee’s Board Member Roles
Organisational Framework • Memorandum & Articles of Association • The constitution that outlines the activities of the organisation, the way it is managed, conducts meetings, etc. • Executive Board • The affairs of the organisation shall be directed by the executive board of which there will be at least 5 members, (each responsible for a key area of the organisation) and a Chairman (external) • Committees and Panels • The Executive Board may establish and maintain committees, sub-committees, project groups, and panels as necessary to fulfil matters delegated to them (including regional or special interest)
Starting the Process • Developing business leads & opportunities for members • activities for developing, promoting, & generation of leads • Handling business leads & enquiries • internal framework, policies, & procedures of leads • Value proposition • prioritising the feedback and activities the board should focus on • Membership • benefits, recruitment, & advertising strategies • Stages of growth • what are the key activities that should be focused on
Summary • Growth - network, collaboration opportunities, new business & new markets • Improvement - education, training, quality, accreditation, & support • Influence - lobbying, spheres of influence, & positive image • Stage of Growth - defining the overall context [crawl, walk, run] • Outline Business Plan - focus on establishing the organisation • Organisational Framework – roles, responsibilities, & people • …and starting the process - have you chosen your workshop ?
Questions Thank YouDonald van der MerweIntevexis
Workshops • Developing business leads & opportunities for members • activities for developing, promoting, & generation of leads • Handling business leads & enquiries • internal framework, policies, & procedures of leads • Value proposition • prioritising the feedback and activities the board should focus on • Membership • benefits, recruitment, & advertising strategies • Stages of growth • what stages and activities should be focused on (or provide feedback)
