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DNA Fragrance

Experience the ultimate in fragrance customization with DNA Fragrance. Our cutting-edge technology creates a scent based on your DNA structure, ensuring a unique and individualistic fragrance. This environmentally friendly product appeals to ultra-high-end consumers and offers protection of personal genetic information. Launching under a reputable perfume company, our exclusive product is both chic and up-market.

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DNA Fragrance

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  1. DNA Fragrance Team name:C.sense Members: *Fiona*Isabel* Nokman*Rohan*Kenny*ChengXin Trend: Customization The use of perfumes, colognes, and products which contain fragrance have increased tremendously over the past few decades. Historically, fragrance has been for luxury and special occasion use. Since the 1970s fragrance has become a part of daily life. The use of fragrance has increased ten-fold since the 1950s. The fragrance industry doubled it size during the 1980s.

  2. Patent Patent Used: #6312911 Name: DNA-based Steganography What is it: Stenographic method: Concealing coded messages in DNA. The method of the invention: Comprises concealing a DNA encoded message within a genomic DNA sample followed by further concealment of the DNA sample to a microdot. - The present invention further provides a method for the use of genomic steganography to mark and authenticate objects of interest.

  3. Introduction of Product Creating a fragrance that is unique to each and every individual. This fragrance is created based on the DNA structure of the individual. The Steps: • Collect a cheek sample from consumer • Our lab retrieves the DNA from the sample • Personal Scent created from your DNA profile • DNA destroyed after process is complete Advantage of using DNA as a Tool • No two people can have the same fragrance: Customized / Individualistic, Creates a specific identity for the consumer using it. • Personal Genetic information Protected: Genetic information about yourself protected • Specific Scent that appeals to you • New, Cool, Appealing, Interesting • Environmentally Friendly: uses no alcohol Disadvantages • DNA is a personal genetic attribute, People can use it for criminal activity

  4. Commercialization Process Target Segment: ULTRA High End consumers Product developed Position our product as a exclusive product that is both chic and up-market Launch Product under reputable perfume company e.g. Ralph Lauren Also propose to merge with a niche company to include the fragrance in their product e.g. Maybach, Aston martin

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