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D igitalization strategy and b usiness analysis

Learn about the digitalization trend, necessary capabilities, and how to create a digitalization strategy for your business. Gain insights from an experienced IT professional and get tips for successful business analysis.

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D igitalization strategy and b usiness analysis

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  1. Digitalization strategy and business analysis Evgen Osmak IT Weekend: business analysis stream IT Weekend 2016-06

  2. INTRODUCTION About • Head of Corporate IT, ZEPPELIN International AG, Switzerland • 13 years of experience in IT focused on enterprise solutions • Started blogging at evgenosmak.com • Personal productivity • Project management based on Agile values of a corporate scale • IT strategy and enterprise architecture • Leadership in IT and digital transformation • Head of the condominium Golosiiv Tower • Social responsibility IT Weekend 2016-06

  3. INTRODUCTION ZEPPELIN International Corporate IT • 7 countries of former CIS+Switzerland • 65 IT specialists in several locations • 1650 end users • 50+ business applications • Platforms: • ERP: SAP, 1C8 • CRM: MS Dynamics CRM • Portal: MS Sharepoint • EDMS: 1C8 • BI: Qlik Sense • Web apps: .NET, PHP • Public sites: Bitrix24 IT Weekend 2016-06

  4. INTRODUCTION ZEPPELIN GROUP overview Traditional B2B industry: construction and road construction, mining, power systems, agriculture, plant engineering Turnover: 2.3 EURb; 7,800 employees One of the leading Caterpillar dealers in the past 60 years Market leadership in our core territories High customer satisfaction and loyalty IT Weekend 2016-06

  5. DIGITALIZATION AS A TREND External factors overview • Disruptive technologies, big data, predictive marketing, IoT • Industry impact on the digitalization • Digitalization vs eBusiness vs traditional automation Digital transformation IT Weekend 2016-06

  6. DIGITALIZATION AS A TREND Gartner: a new era of Enterprise IT Source: Gartner: Taming the Digital dragon: the 2014 CIO Agenda IT Weekend 2016-06

  7. DIGITALIZATION AS A TREND Necessary capabilities • Focus on the business models • Enterprise Architecture as a prerequisite • New level of architecture awareness • Focus on Data management and applications integration • Agile over Waterfall • Product over Project point of view • Company culture needs to change: • Style of work • Mindset of people starting with ourselves • Patterns and density of communications IT Weekend 2016-06

  8. DIGITALIZATION STRATEGY Why? IT Weekend 2016-06

  9. DIGITALIZATION STRATEGY Mission Become a connected, agile and innovative company with a digital DNA to successfully adapt to the digital age. IT Weekend 2016-06

  10. DIGITALIZATION STRATEGY How? • Who is leading? • How it is organized? • Every function is involved • Focus on customer • Not back office or suppliers • New business models • Out of the comfort zone • Existent business models IT Weekend 2016-06

  11. DIGITALIZATION STRATEGY New business models • Go over the boards • States • Territories • Lines of business • Disruptive businessmodels • Startup KlickRent • Startup in CIS • Connected construction site • We cannot go to the customer directly • New business unit to enable 2-speed IT IT Weekend 2016-06

  12. DIGITALIZATION STRATEGY Existent business models • Customer digital services • Customer portal and eCommerce platform • Condition monitoring of machines and engines • Customer feedback digitalization via social media • Cooperation between corporate development and IT analytics • Communications • Responsibility • Back-office digitalization • Digital approvals • Digitalization of internal services • Extended supply chain digitalization • Digitalization of data exchange with suppliers IT Weekend 2016-06

  13. DIGITALIZATION STRATEGY Existent business models: eCommerce/Web Portal architecture Platforms Singlecustomer experience/journey/look&feel Single web front end ZEPPELIN eCommerce ZEPPELIN web Portal Content & Data Static&dynamic business transactions IT standard s /middleware Data & Processes Integration layer / SOA Z3 BAU Helios SAP 1C GRACE Other Sources MS Dynamics CRM IT Weekend 2016-06

  14. DIGITALIZATION STRATEGY Role of business analysis • Business analysis over system analytics • Each IT department has a business analysis function, now focused on system analysis • Contribution to enterprise architecture • Business architecture • Data archtecutre • New business models: new paradigm of thinking is required • We cannot go to the customer directly • Modeling and tries and errors over analysis • Out-of-the-box thinking • Existent business models: leading role of business analysis • Go to the (internal) customer and be customer oriented IT Weekend 2016-06

  15. REQUIREMENTS FOR ANALYST 7 sins of abusiness analyst Ivory tower Lack of curiosity in the subject area Analysis paralysis Lack of flexibility/agility Overproduction Not useful deliverables Too much text, too less pictures Formal approach/narrow focus Change impact on the processes Arrogance Insufficient depth of analysis Oversimplification Stakeholders/users don't know goals IT Weekend 2016-06

  16. REQUIREMENTS FOR ANALYST 7 magic skills of a business analyst IT Weekend 2016-06

  17. Thank you! Contacts: evgenosmak.com osmakyevgen@gmail.com @osmakyevgen /osmakyevgen1983 Q&A IT Weekend 2016-06

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