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Borders Group Inc. Jen Shinefeld Section 021 Monday July 20, 2009. Border’s Ideals. Border’s Vision To create richer, more satisfying lives through knowledge and entertainment Border’s Mission To be a headquarters for knowledge and entertainment. Border’s Beliefs
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Borders Group Inc Jen Shinefeld Section 021 Monday July 20, 2009
Border’s Ideals • Border’s Vision • To create richer, more satisfying lives through knowledge and entertainment • Border’s Mission • To be a headquarters for knowledge and entertainment. • Border’s Beliefs • Community, Familiarity, Discovery, Individuality, Jump to the Board of Directors Knowledge, Respect, Diversity, Commitment Jen Shinefeld 021
The Tale of Two Brands --A Brief History of Borders Group Inc. Borders is a combination of two brands -- Borders® and Waldenbooks® 1962 - The original Borders bookstore was located in Ann Arbor, Michigan where it was founded. 1971 – The first store, had only a stock of used books and was two rooms, which were previously owned by James “Iggy” Osterberg (aka Iggy Pop) 1984 – Kmart Corporation purchases Waldenbooks. 1992 – Kmart purchased Borders and formed the Borders -Walden Group. 1995 – Borders-Walden Group was renamed Borders Group Jen Shinefeld 021
Products • Books – more than 190,000 titles to chose from • Paperback • Hardback • Music • CD’s • Downloadable MP3’s • Movies • DVD’s • Blue Ray Discs Jen Shinefeld 021
517 Borders Stores in the US alone 1st international store established in Singapore in 1997 41 stores in United Kingdom, Ireland, Australia, and New Zealand 3 Stores in Puerto Rico 5 Stores in Malaysia 8 Stories in the United Arab Emirates Border’s Group Locations –2nd’s Largest Bookstore Chain in US Jen Shinefeld 021
Competitors Jen Shinefeld 021
Stock Price Jen Shinefeld 021
Board of Directors Jump Back to History Jen Shinefeld 021
For More Information Please Visit Border’s Home Page: http://www.borders.com/