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IW Group, Inc.

IW Group, Inc. Reinventing the Past on a Voyage into the Future Petya Andreeva. General Overview. Essence: Advertising and Public Relations Company Target groups: Asian American communities, industries and public entities

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IW Group, Inc.

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  1. IW Group, Inc. Reinventing the Past on a Voyage into the Future PetyaAndreeva

  2. General Overview • Essence: Advertising and Public Relations Company • Target groups: Asian American communities, industries and public entities • *Clients: White House Office of National Drug Control Policy, AT&T; Blue Cross of California; California Department of Health Services; Comcast; McDonald’s; Merrill Lynch; Wal-Mart; Washington Mutual • Staff: Emphasis on multicultural employment; wide range in employees’ background

  3. Case Studies Educating Asian American about Hepatitis B California Children and Families Commission • ˚Strategy 1: create and translate accessible press releases; Asian language collateral materials • ˚ Strategy 2: establishing connections with health reporters • ˚ Strategy 3: focus groups with patients and physicians • Strategy 1: translation of supplemental outreach materials into 5 Asian languages • Strategy 2: conduct outreach activities – Asian festivals etc. • Strategy 3: create a statewide CBO program

  4. Services and Activities • Media Monitoring • Media Relations/Training • Government Relations • Community Relations/Outreach • Corporate Relations • Crisis Communications • Partnership Marketing • Event Coordination and Planning • Strategic Planning, Research and Development • Collateral Development • Translations and Adaptations

  5. SWOT Analysis

  6. Employment Profiles: Diversity and Multicultural Agenda Opportunities via IW • -wide array of capabilities and backgrounds • -striving for excellence and sustaining high performance standards • -due inclusion of American employees of South Asian descent: Thai, Cambodian, Vietnamese etc. • -comprehensive benefits • - Community involvement and local projects • -flexibility and professional support • -networking: joint ventures with NGOs and government structures

  7. Why Choose This Target Group? • Growing purchasing power • Median age is less than the average US- more young professionals between 20-39 • Highest educational levels among minorities • 53 % own their homes

  8. Tenets of IW’s Development

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