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Mondaq – LinkedIn Upgrade

Mondaq – LinkedIn Upgrade. About Mondaq - Background. Mondaq – the leading service

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Mondaq – LinkedIn Upgrade

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  1. Mondaq – LinkedIn Upgrade

  2. About Mondaq - Background • Mondaq – the leading service • As the world’s largest online legal news network Mondaq makes your firm’s articles available to a wide audience of business users via a vast network of distribution partners including Westlaw, Lexis, Bloomberg, Factiva and Google News • (providing a collective audience of more than 10 million corporate users) • Your articles are also delivered as weekly emails to In-House Counsel groups in the U.S., Canada, Europe, Australia, India and South Africa and are also published on www.mondaq.com(504,000+ registered users) www.mondaq.com

  3. Examples of Mondaq Distribution Partner Sites www.mondaq.com

  4. LinkedIn Upgrade • Mondaq will now make your articles more visible to current and potential clients via LinkedIn www.mondaq.com

  5. LinkedIn Upgrade – Why LinkedIn Matters • Why LinkedIn? • LinkedIn is the 13th most visited website in the world* • LinkedIn is the world’s largest professional network on the Internet with 175 million members in over 200 countries and territories and growing • LinkedIn is generally perceived as more professional and highly regarded than its counterparts, Facebook and Twitter • Your clients and prospective clients are using LinkedIn – 70% of Corporate Counsel use LinkedIn as a tool** • 61% of business people surveyed used LinkedIn for professional networking compared to 22% using Facebook and 4% using Twitter *** www.mondaq.com * Source Alexa.com ** Source: BusinessInsider.com *** Source: Lab42

  6. LinkedIn Upgrade – Realizing the Benefits • How can Mondaq help you get the best out of LinkedIn? • Any new article published on Mondaq, written or co-authored by your firm’s authors, will be automatically pushed as a status update to the author’s & co-author’s contacts on LinkedIn www.mondaq.com

  7. LinkedIn Upgrade – Realizing the Benefits • Why does it help to send a status update about a new article to the author’s contacts? • It helps the author to engage and connect with their contacts – it can be a catalyst for connection • It’s a way to demonstrate both expertise and proactivity – exactly what a client is looking for • It may jog a contact’s memory who wanted to reach out to the author for a consultation, referral or another opportunity • It supports and promotes the firm’s brand online • Users are 300% more likely to engage with a LinkedIn Status update than a standard email* www.mondaq.com *Source: InsideSales.com

  8. LinkedIn Upgrade – How It Looks • Mondaq automatically updates the author’s LinkedIn profile with the title of the article and a link to the full piece • This ensures that anyone who visits the author’s LinkedIn personal profile will be able to read the full article by clicking the link www.mondaq.com

  9. LinkedIn Upgrade – An Automatic Process • Why automate the process using Mondaq? • It saves your time and effort – the status update is automatically sent to the author’s contacts and added to the author’s LinkedIn profile without the need for the author (or marketing dept) to do anything • Timely delivery - the status update is automatically sent when the article goes live on Mondaq • Authors don’t have to remember to update their LinkedIn profiles when they write new articles • Mondaq’s Market Intelligence Reports monitor readership on LinkedIn – identifying the degree of engagement from each author’s LinkedIn contacts and pinpointing potential business development opportunities • Third party endorsement via Mondaq reinforces the author’s credentials as a knowledgeable expert in their field www.mondaq.com

  10. LinkedIn Upgrade – Getting Started • What do you need to do to get started? • We need to explain that each individual author has to give permission via LinkedIn to allow Mondaq to publish their article updates on LinkedIn • To facilitate this Mondaq will send you a list of authors together with a suggested email text and an Excel file containing the required data enabling you to send an individualised mail merge to all of your authors seeking the permissions • The mail merge sends each author an individualised link where they click ‘Always Allow’ to make this work. If you need help Mondaq can manage and send the mailing on your behalf – you just need to let us know www.mondaq.com

  11. LinkedIn Upgrade – Frequently Asked Questions • Q: Does Mondaq have any access to the author’s LinkedIn log in details? • A: No - the log in procedure and ‘allow’ process is managed entirely by LinkedIn • Q: Will Mondaq provide the individual links for authors to click to make this work ? • A: Yes – we will send the data to you as an Excel file • Q: Can Mondaq manage and send the mail merge to our authors on our behalf? • A: Yes – if you need us to, just let us know • Q: Can Mondaq tell us which authors have ‘Allowed’ Mondaq to work on LinkedIn? • A: Yes – we can send you details of all authors who have done this • Q: Can Mondaq track a contact’s details when he/she clicks on an article? • A: Yes – we show contacts who are registered with Mondaq – otherwise we show them as ‘LinkedIn user’ in the Mondaq Market Intelligence Reports • Q: Will any contact clicking on the article link have to register on Mondaq to view the article? • A: No – the articles clicked via LinkedIn are free to view without registration • Q: Can the author change the setting to remove the article feed to LinkedIn? • A: Yes – the author can revoke permission at any time by signing in to LinkedIn and going to Settings -> Authorized Applications www.mondaq.com

  12. Contact us today to ensure your firm benefits from the Mondaq LinkedIn Upgrade Charles Aspinwall charles@mondaq.com +44 20 8544 8300 Mondaq – LinkedIn Upgrade

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