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STYLE THE CITY

STYLE THE CITY. DRESSING OUR BUSINESS FOR SUCCESS IN 2013 AND BEYOND. WELCOME. Joe Carlin Visual Merchandiser Events Producer VM Mentor for STYLE THE CITY General Man about Town. THE VISUAL IMPACT. 83% SIGHT 11% HEARING 3.5%SMELL 1.5% TOUCH 1% TASTE. DRESS TO IMPRESS. 10 seconds

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STYLE THE CITY

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  1. STYLE THE CITY DRESSING OUR BUSINESS FOR SUCCESS IN 2013 AND BEYOND
  2. WELCOME Joe Carlin Visual Merchandiser Events Producer VM Mentor for STYLE THE CITY General Man about Town.
  3. THE VISUAL IMPACT 83% SIGHT 11% HEARING 3.5%SMELL 1.5% TOUCH 1% TASTE
  4. DRESS TO IMPRESS 10 seconds The FIRST impression is formed within this tiny frame of time. Customers remember the bad more vividly than the good… NO PRESSURE…
  5. VM: THE BASICS THE BORING PART…
  6. MERCHANDISING: Using colour Creating themes/stories Co-ordination Blocking by style/type Symmetry and balance Repetition
  7. COLOUR SELLS
  8. BLOCKED!
  9. GRAPHICS
  10. SIGNAGE Corporate signs Promotional signage Information signage Product signs
  11. FACT TIME: Research carried out recently in USA showed that during the same sale period, if 100 items were sold with no signage: 170 were sold with handwritten signs 265were sold with professionally produced signage!!!
  12. WHY THE ABCS AND 123’S? Identify advertised lines Explain hidden benefits…
  13. They have great signage
  14. IDENTIFY VALUE & PRICE
  15. SORRY JESSIE… IT’S ALL ABOUT THE MONEY
  16. BEST SELLERS Your VIP product! Give them their own space with their own signage, make a fuss ONLY IF THEY ARE IN STOCK. MAKE SURE THEY ARE IN STOCK!!!
  17. IMPULSE PURCHASES
  18. WHAT ARE YOU AND WHERE? HOTSPOTS COLDSPOTS
  19. FACT TIME: A WELL PLANNED HOTSPOT CAN INCREASE SALES BY 229%
  20. NO PRODUCT SHOULD EVER HAVE A BIRTHDAY IN YOUR BUSINESS
  21. 5 TIPS FOR WINDOWS: Completely empty and clean window first. Keep playing with the undressed layout until you know it is right. It’s harder to change it once you have dressed it. (i.e. Bake a good cake before you ice it!!) Don’t try to tell too many stories in one window. Only select pristine items and ensure garments/fabrics are steamed or ironed. Dress a bit then go outside and assess it from the street – that’s the view the customers get.
  22. THE END IS HERE… Angle lighting to your finished display Clear away mess and tidy/clean Watch how customers react to your work. If they stop and seem interested, you have what I like to call “a success!”
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