Strategic Enrollment Management Plan Enrollment Period 2009 to 2013

1. Division of Enrollment Services Strategic Enrollment Management Plan Enrollment Period 2009 to 2013

2. The Strategic Enrollment Management Plan presented here represents the planning results of campus-wide communications. The plan is presented in the form of a PowerPoint presentation to represent its dynamic and fluid process. Every effort was made to avoid creating a plan that would be simply prepared, written, and placed on a shelf to collect dust. The plan was prepared as a PowerPoint presentation to represent its changing nature as new assessments are examined and responses to the environment necessitate changes to the plan. Many sections of the plan can be separated apart from the full document for review and presentation purposes.The SEM plan is comprised of eight sections. Section I: Vision, Mission, and Core Values Section II: Institutional Enrollment Management Goals and projections Section III: Environmental Scan Summary Section IV: Enrollment Conditions Section V: USNEWS National Data Comparisons Section VI: Pennsylvania Demographics Section VII: Historical and Current Enrollment Status Section VIII: Seven Year Enrollment Patterns Section IX: Recruitment Initiatives Section X: Enrollment Services Divisional Goal Statements, Activities and Services, and Assessments The SEM plan is located on the “I” drive for reference and review (Enrollment Services/2009-2013 Strategic Enrollment Management Plan). The Evolving Process of Strategic Enrollment Management (SEM) at SRU Enrollment Management by Design Slippery Rock University of Pennsylvania

3. Section I: Vision, Mission, & Core Values • Enrollment Services • Vision • Mission • Core Values

4. Enrollment Services Vision Statement The following is the vision statement for Slippery Rock University. The vision statement for the university is used as a foundation for the development of Enrollment Services’ vision statement. Institutional Vision Statement: Slippery Rock University will excel as a caring community of lifelong learners connecting to the world. Enrollment Services Vision Statement: The Division of Enrollment Services will strive to operate interdependently with others, sharing information of value to the institution as a whole, and working with our colleagues to achieve a cohesive, supportive, network for students from the time of their first inquiry through graduation and beyond. Each member of the Enrollment Services team will strive to work creatively, enthusiastically, and diligently to attain market prominence, achieve optimal enrollments through progressive recruitment and retention efforts, support the vision and the academic mission of the University, and enhance student learning and success. Team-initiated division and university-wide programming efforts and information management are vital to the achievement of these goals. Through shared learning experiences and a genuine commitment to teamwork, the Division of Enrollment Services will exert a positive influence to optimize the match between potential learners and the values, vision, and competencies of Slippery Rock University.

5. Slippery Rock University’s Strategies for Enrollment Management Integrates the Goals of the Institutional Action Plan and the State System of Higher Education Strategic Plan To realize the Pennsylvania State System of Higher Education’s vision as an accountable, collaborative, and increasingly integrated network of 14 universities focused on learning, the strategies employed by the Enrollment Services division at Slippery Rock University directly support both institutional and State System goals. The recruitment and retention initiatives directly support the University’s Performance and Outcomes Plan to enhance excellence through improving student learning and success. Similarly, in accordance with the university’s strategic action plan, the recruitment and retention initiatives “identify, promote and assess those experiences, programs, services, and best practices which result in excellent learning by students, faculty, staff, administrators and other constituents.” Further, in accordance with the Board of Governors’ Goals for the State System of Higher Education, the primary strategies employed to improve student learning work toward addressing the need to improve recruitment strategies, first year retention and graduation rates. Finally, the recruitment and retention initiatives support the State System of Higher Education’s strategic plan, Leading the Way focusing on three primary themes: 1) learning, 2) collaboration and integration, and 3) accountability in an effort to enhance student success.

6. Slippery Rock University and Our Students Slippery Rock University (SRU) is one of the 14 State System of Higher Education institutions in the Commonwealth of Pennsylvania. Located in the rolling hills of western Pennsylvania, SRU is a public comprehensive institution with a current undergraduate and graduate enrollment of over 8,648 students. The institution is comprised of four academic colleges: Education; Health, Environment, and Science; Business, Information, and Social Sciences; and Humanities, Fine and Performing Arts. The Enrollment Services Division is comprised of the following offices/units: Admissions, Graduate Admissions, Financial Aid, Career Services, Academic Records & Summer School, Orientation and First Year Studies (FYRST) which includes Retention Services, Services for Students with Disabilities, the Department of Academic Services (coordinates orientation, first year advisement, learning communities, first year seminar, tutoring, supplemental instruction, college success workshops, developmental math, and several academic support programs for students at risk, including readmitted students and students on academic probation (ACT 101 and Special Student Services Program). The Enrollment Services Division has an on-going collaborative relationship with the Divisions of Student Life, Continuing Education and Lifelong Learning as well as the Offices of Alumni Affairs, Athletics, International Initiatives, and the Honors Program.

7. Enrollment Services Mission Statement Enrollment Services’ mission is to use a systematic set of activities and programming efforts to coordinate student recruitment and retention enrollment management initiatives for Slippery Rock University. These activities include providing consistent and clear articulation of the institution’s vision and mission, strategic recruitment approaches, comprehensive financial aid counseling, and comprehensive first year transition experiences which promote student learning and success and are responsive to student interests and needs. Professional development opportunities for staff and faculty are also included.

8. Enrollment Services Core Values The core values of the Enrollment Services Division provide the conceptual underpinnings for our day-to-day operations as well as our interactions with people. Our core values are as follows: Put STUDENTS first. This philosophy means that whenever possible, decisions will be made and actions taken that are in the best interest of students and what matters most in achieving student success and learning in the context of a higher institutional environment. Student learning and success will drive policies, practices, system procedures and the messages of each communication. We will strive in our programming and services to consider what “matters most” in achieving student learning and success. Put all levels of staff next. Students will never be first if all levels of our staff are not closely behind. Each university staff member needs to be valued for the diverse contributions they make to Enrollment Services, Slippery Rock University, and especially in the lives of our students. Under promise and always strive to OVER-deliver. We should look for every opportunity to EXCEED the expectations of those we serve, always striving to deliver more than we promise. It is important for us to be certain that we are delivering what we promise. Quantitative and qualitative assessments will lead us to improve our efforts. Have a purpose for everything we do and execute well. Clearly define the purpose of everything we undertake as well as the desired outcome. Assess and measure the effectiveness of all initiatives and eliminate, refine, or replace less effective strategies. Do only those things that we can do at an exemplary level of quality.