Strategic Enrollment Management: S.M.A.R.T. Faculty

1. Strategic Enrollment Management:S.M.A.R.T. Faculty 65th Annual SACRAO Conference Covington, KY February 14, 2012

2. Our Presenters John Mason Dr. Elaine Artman Tonya F. Whitlock

3. Goals For This Session • Provide tools to understand the “Dark Side” (Faculty) • Discuss proven strategies for collaboration • Explore ways to develop a 50,000 foot view • Share lessons gleaned from past SEM failures • Review the core components of a dynamic SEM plan • Work through a case study

4. Faculty Driven Ice Breaker The Magic Wand You have just found a magic wand that allows you to make three changes. You can change anything you want. However for this session you must use your wishes for the following: A change in how faculty OPERATE (work) A change in how faculty are EVALUATED A change in WHO gets faculty status Once you are done…share with three people Together list your TOP choices for each area

6. Faculty Driven Ice Breaker The Magic Wand Says…

7. The Basics of SEM

8. Background of SEM

9. Definition

10. Across Party Lines Country First! Yes We Can!

11. SEM . . . Institutional Effort • Can be integrated with Institutional Effectiveness Planning Functions • At least needs Admissions, Financial Aid, Registrar, Orientation, and Student Affairs on a cross-functional team

12. Enrollment Management What Can You Ask of Faculty?

13. S.M.A.R.T. Faculty • Strategic (Minded) • Measurably (Driven) • Attainable (Acting) • Realistic (Partnering) • Timely (Delivering)

14. Why are faculty NOT participating? • Won’t do it unless leveraged • WIFM? • Not in contract • Release time • Tenure Tango • Loss of positions is inevitable

15. Faculty InvolvementOpen Campus days • Tell us when they are • Invite us to be visible • Tell us what you need or want • You have not because you ask not

16. EXPERIENCE A CLASS • Lively lectures • Visit/attend a class • We don’t mind if the prospective student asks a question in class!

17. Parent/Faculty Interaction • Family – faculty lunches • Assign a table and time

18. PERSONAL CONTACT (non-teaching) • ‘Phone night’ • Invite email questions • Information sessions

19. Student Affairs How to Encourage Faculty Participation

20. Collaboration • Must know the spheres of influence • Three ways to include academia: • To set goals in academic terms • To include academia in the SEM governance • To change the overall organizational structure to include academia in the SEM model

21. Encouraging Faculty to Participate • Whatever is contracted . . . • Piedmont Physicians Group • Whatever in mandated . . . • Whatever is measured . . . • Technical College System of Georgia • Whatever is currently implemented . . . • Community Service Projects • Mission Trips

22. References • American Association of Collegiate Registrars and Admission Officers. (2001). The strategic enrollment management revolution. (J. Black, Ed.) Washington, D.C.: American Assocation of Collegiate Registrars and Amission Officers. • Bontrager, B. (2004). Developing an enrollment management organization. In J. Black, & J. B. Associates (Ed.), In Essentials of Enrollment Management: Cases in the Field. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers. • Dolence, M. (1996). Strategic enrollment manaegment: Cases from the field. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers. • Dolence, M. (1993). Strategic enrollment management: A primer for campus administrators. Washington, D. C.: American Association of Collegiate Registrars and Admissions Officers. • Doyle, W. (2010). Changes in institutional aid, 1992-2003: The evolving roles of merit aid. Resources in Higher Education , 789-810. • Henderson, S. (2005). Refocusing: Losing structure and finding the academic context. College and University Journal, 80 (3), 3-8. • Johnson, I. (2008). Enrollment, persistence and graduation of in-state students at public research university: Does high school matter? Research in Higher Education, 49 (8), 777-793. American Association of Collegiate Registrars and Admission Officers. (2001). The strategic enrollment management revolution. (J. Black, Ed.) Washington, D.C.: American Assocation of Collegiate Registrars and Amission Officers. • Bontrager, B. (2004). Developing an enrollment management organization. In J. Black, & J. B. Associates (Ed.), In Essentials of Enrollment Management: Cases in the Field. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers. • Dolence, M. (1996). Strategic enrollment manaegment: Cases from the field. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers. • Dolence, M. (1993). Strategic enrollment management: A primer for campus administrators. Washington, D. C.: American Association of Collegiate Registrars and Admissions Officers.

23. References continued . . . • Doyle, W. (2010). Changes in institutional aid, 1992-2003: The evolving roles of merit aid. Resources in Higher Education , 789-810. • Henderson, S. (2005). Refocusing: Losing structure and finding the academic context. College and University Journal, 80 (3), 3-8. • Johnson, I. (2008). Enrollment, persistence and graduation of in-state students at public research university: Does high school matter? Research in Higher Education, 49 (8), 777-793. • Kemerer, F. B. (1982). Strateies for effective enrollment management. Washington, D.C.: American Association of State Colleges and Universities. • Maguire, J. (1976). To the organizaed go the students. Bridge Magazine, 39 (1), 16-20. • Massa, R. (2004). Making enrollment management work. In J. Black, In Essentials of Enrollment Management: Cases in the Field. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers. • Newman, C. (2002). The current state of marketing activity among higher education institutions. Journal of Marketing for Higher Education, 72 (1), 15-29. • Schee, B. (2009). Embracing enrollment management: A comprehensive approach to college student marketing. Academy of Marketing Studies Journal, 13 (1), 1-24. • Seidman, A. (1995). Entention Resources for Individuals & Educational Institutions. Retrieved October 3, 2011, from Center for the Study of College Student Retention: http://www.cscsr.org/article_enrollment_management.htm • West Georgia Technical College, 2010. (n.d.). Human Resources. Retrieved October 3, 2011, from West Georgia Technical College: www.westgatech.edu • Wilkerson, R. T.-T. (2007). A practical guide to strategic enrollment management in higher education. Retrieved October 8, 2011, from Educational Policy Institute: http://www.educationalpolicy.org/publications/default.htm 

24. Questions