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9744 C Evaluate e-business models

9744 C Evaluate e-business models. WANG Wu-qi. Session 2 E-BUSINESS ELEMENTS. Target market identification (business, consumer, government). How does an e-business best suit a customer's needs. Classification of business types. Brokerage Advertising Infomediary Merchant

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9744 C Evaluate e-business models

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  1. 9744CEvaluate e-business models WANG Wu-qi

  2. Session 2E-BUSINESS ELEMENTS

  3. Target market identification (business, consumer, government)

  4. How does an e-business best suit a customer's needs

  5. Classification of business types • Brokerage • Advertising • Infomediary • Merchant • Manufacturer (Direct) • Affiliate • Community • Subscription • Utility • B2B • B2C • C2C • P2P

  6. Channel /model types

  7. Financial models • outright purchase • pay per use • pay per view • Licensing • Commission • Subscription

  8. Applications of technology to sales • http://www.wa-jeso.com/read_dxywq.asp?mid=115

  9. Marketplace analysis competitors Distributors/customer Suppliers

  10. Impact of technology on internal operations • Autonomy • Integration • SCM • Intelligence/knowledge • Organisational structure • Competitor advantage • Speed of response • Culture • Skills • CRM

  11. Impact of technology on external operations • Fulfillment • new channels for sales/delivery/customer service, • payment/billing services • Marketing • development of customer products

  12. New sales channels • shop • Mall • Direct • Auction

  13. Outsourcing vs. internal development • control vs. cost • skills requirements

  14. Global reach brings issues of law and culture • different country • different competition • different culture • different laws (tax) • different language

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