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ELECTRICAL EQUIPMENT MARKET IN ESTONIA - PRODUCER ’ S POINT OF VIEW

ELECTRICAL EQUIPMENT MARKET IN ESTONIA - PRODUCER ’ S POINT OF VIEW. J AAN ALLEM GEN ERAL MANAG ER GLAMOX LTD SOFIA 2 DEC 2004. OVERVIEW OF THE MARKET (in 2003 , million EUR). AS GLAMOX HE. BIGGEST PROFESSIONAL LIGHTFITTINGS PRODUCER IN BALTIC COUNTRIES

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ELECTRICAL EQUIPMENT MARKET IN ESTONIA - PRODUCER ’ S POINT OF VIEW

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  1. ELECTRICAL EQUIPMENT MARKET IN ESTONIA - PRODUCER’S POINT OF VIEW JAAN ALLEM GENERAL MANAGER GLAMOX LTD SOFIA 2DEC2004

  2. OVERVIEW OF THE MARKET (in 2003, million EUR)

  3. AS GLAMOX HE • BIGGEST PROFESSIONAL LIGHTFITTINGS PRODUCER IN BALTIC COUNTRIES • 15 YEARS’ EXPERIENCE IN ESTONIA • EXPECTED REVENUE IN 2004 - 11 MILLION EUR • 105 EMPLOYEES • SUBSIDIARY OF GLAMOX GROUP, WHO IS AMONG TOP 10 IN PROFESSIONAL LIGHTING IN EUROPE

  4. PROBLEMS RELATED TO TECHNICAL CONTROL AND MARKET SURVEILLANCE • STANDARDS AND REGULATIONS ARE MOSTLY IN PLACE - THE MAIN QUESTION IS IMPLEMENTATION • BACKGROUND OF IMPORTERS DIFFERS • INSUFFICIENT LABELLING • DIFFICULTIES IN IDENTIFYING IMPORTERS • TECHNICAL CONTROL IS WEAK DUE TO THE LACK OF RECOURSES (HUMAN, FINANCIAL, AND TECHNICAL) • MARKET SURVEILLANCE IN WEAK DUE TO THE LACK OF RESOURCES (HUMAN AND FINANCIAL) SITUATION IN 2004 IS BETTER THAN IN 2002 OR 2000

  5. PROBLEMS RELATED TO THE MARKET SITUATION • STRONG MARKET POSITION OF SOME BIG CONSTRUCTION COMPANIES • HEAVY PRICE COMPETITION(ESPECIALLY IN CASE OF SUBCONTRACTORS AND BIGGEST SUPPLIERS) • PUBLIC PROCUREMENT REQUIREMENTS LEAD TO THE USAGE OF LOW-QUALITY AND NOT CERTIFIED PRODUCTS (MAIN KEY-BUYING FACTOR IS PRICE) • LACK OF KNOWLEDGE AND COMPETENCE AMONG END CUSTOMERS

  6. SOLUTIONS? • MORE EFFICIENT MARKET SURVEILLANCE (ESPECIALLY OVER IMPORTERS) • SUPPORT AND TRAINING TO TECHNICAL CONTROL INSTITUTIONS • RAISING PUBLIC AWARENESS • TOTAL CHANGE OF MINDSET REGARDING UNDERSTANDING OF QUALITY, STANDARDS ETC. –TO OVERCOME THE CURRENT MAINSTREAM THINKING "CHEAP IS THE ONLY POSSIBLE SOLUTION”

  7. THANK YOU FOR YOUR ATTENTION! J. ALLEM jaan.allem@glamox.com

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