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Intercultural concepts

Explore the framework for analyzing intercultural interactions using the scientific method, transitioning from anecdotes to analysis. Delve into anthropology roots and modern business-based concepts such as high/low context cultures, non-verbal communication cues, and cultural dimensions like power distance. Learn about Gesteland's sales-focused approach and Trompenaars' broad cultural perspectives.

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Intercultural concepts

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  1. Intercultural concepts • Advantages • framework for analysis • the scientific method: surveys/statistics • moving from anecdote to analysis • Roots in anthropology • From the bush to the boardroom

  2. Edward & Mildred Hall • Polychronic & Monochronic cultures • High context Low context cultures • non-verbal communication • eye-contact (oculesics) • body space (proxemics) • touching (haptics) • gestures (kinisecs)

  3. Business based: Hofstede • High Power Distance & Low Power Distance cultures • Masculine & Feminine cultures • Individualist & Collectivist cultures • High Uncertainty Avoidance & Low Uncertainty Avoidance cultures

  4. Focus on sales: Gesteland • Deal-Focused cultures • Relationship-Focused cultures • formal cultures & informal cultures • rigid-time & fluid-time cultures

  5. Broad base: Trompenaars • Universalist & Particularist cultures • Ascriptive & Achievement-oriented cultures • Affective & Neutral cultures • Specific & Diffuse cultures • Inner-directed & Outer-directed cultures

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