Welcome to Facebook.

1. Welcome to Facebook. Texas State University October 17, 2006

2. What is our idea of Facebook? Facebook is a social utility that allows people to share information with their real world community What is important to us: • User Control: people should have control over their information • Authenticity: ability to interact with others as themselves • Accessibility: Facebook is becoming part of peoples’ daily lives Mission: Provide people with the information that matters to them most

3. How does it work? • Users are strongly encouraged to validate identity • College: school issued .edu email address • High School: school issued email address or invited by validated member • Work Networks: company or organization issued .com/.net/.org • Regional Networks: unaffiliated users have special rules restricting connections and are strongly pushed to validate into communities • Nearly all users join a primary community • College, high school, company or organization • Profile views are by default restricted to those within validated communities • Facebook Groups & Events provide additional affinities • Facebook is a core part of millions of young peoples’ lives • Authentication and connection with real world community leads to deeper bonds and trust

4. Four Levels of Protection • Authentication: • Strong promotion of validated email addresses/invitation system means reasonable confirmation of membership in particular communities and connection to real identity • Retains social norms and fosters sense of accountability, deterring misuse • Segmented Communities • Validation in communities lets users easily identify who doesn’t belong • Built-in Neighborhood Watch • Innovative Privacy Controls & Technical Protections • Users have extensive power to decide who can see their profile • Facebook technical protections constantly measuring anomalous usage • Outstanding Customer Service • 30+ experts on the site (recent college graduates) headed by the former worldwide director of customer support for Palm Computing • Specialized investigations staff within Customer Service • Work directly with law enforcement on rare problems and require proper legal process for all information inquiries

5. How do you use Facebook responsibly? • Don’t post anything that you don’t want someone to know • The universe of who might see your information, even though constrained by network and Facebook privacy controls, may be broader than you want. • That being said, Facebook is different from most networking sites in that there are default controls on who can see your information. • Add friends responsibly • Information sharing is about reflecting and building trust. • Use your My Privacy settings to reflect your comfort level • Facebook is the industry leader in providing you control over who sees your information. Use our tools. • For more information view our recent collaboration with the Ontario, Canada Information Privacy Commissioner at http://www.ipc.on.ca/docs/facebook-ipc.pdf

6. What is your idea of Facebook? • Facebook listens extensively to its user base • Feed update happened within 72 hours of launch. • Implementation of additional search privacy preceded launch of expanded registration because of user suggestions. • Future directions are regularly drawn from the suggestion queue (and some product visionaries on staff) • Use your voice!