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Section 5.1 Determine the purpose of your Web site

Section 5.1 Determine the purpose of your Web site Determine the target audience for your Web site Write a mission statement Section 5.2 Describe three types of navigation schemes State the advantages and disadvantages of each scheme

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Section 5.1 Determine the purpose of your Web site

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  1. Section 5.1 • Determine the purpose of your Web site • Determine the target audience for your Web site • Write a mission statement • Section 5.2 • Describe three types of navigation schemes • State the advantages and disadvantages of each scheme • Choose the appropriate navigation scheme for a particular site

  2. Section 5.3 • Discuss the advantages of storyboarding a site • Draw the navigation structure of a site • Create sketches of a site’s pages

  3. pp. 126-129 Creating a Mission Statement 5.1 Guide to Reading Main Ideas Before you create a Web site, you should identify the purpose and audience of the site. Once these are known, you will be able to write a mission statement for your site. Key Terms mission statement target audience

  4. pp. 126-129 Creating a Mission Statement 5.1 Determining Purpose and Goals A mission statement will help define the purpose and goals of your Web site. Before you start working on your Web site, you should identify the purpose of the site and narrow your topic to make sure it is manageable. mission statement A statement that describes the purpose and audience of a Web site. (p. 126)

  5. pp. 126-129 Creating a Mission Statement 5.1 Determining Your Audience • Your mission statement should also determine the target audience. • To help analyze your audience, ask these questions: • Who is my target audience? • Who am I? • What does my target audience already know about my topic? • What does my target audience want to learn from my site? • How will my target audience access my site? target audience The main group of people that you want to visit your Web site. (p. 127)

  6. pp. 126-129 Creating a Mission Statement 5.1 Writing a Mission Statement • Creating a mission statement helps to determine what content is essential for your Web site. To create your mission statement, ask yourself the following questions: • What is the purpose of the Web site? • What are the site’s immediate goals? • What are the site’s long-term goals? • Who is the target audience and what are they looking for? Garden Company Mission Statement The Garden Company Web site will promote the hobby of gardening by providing useful gardening information and will encourage customers to visit the Garden Company’s store by describing the products and services available there.

  7. pp. 126-129 Creating a Mission Statement 5.1 • Activity 5A – Creating a Mission Statement (p. 128)

  8. pp. 131-135 Navigation Schemes 5.2 Guide to Reading Main Ideas Navigation schemes define the structure for Web sites. The navigation scheme should enhance the purpose of the site and help visitors find the information they seek. Key Terms navigation scheme hierarchical navigation scheme top-level page parent-child relationship peer-to-peer relationship linear navigation scheme random-access navigation scheme

  9. pp. 131-135 Navigation Schemes 5.2 Types of Navigation Schemes • Some types of navigation schemes include: • Hierarchical • top-level page • parent-child relationship • peer-to-peer relationship hierarchical navigation scheme Type of navigational plan in which pages are arranged in levels from top to bottom, with the topmost level being the Web site’s home page. (p. 132) top-level page The highest level in a hierarchical navigation structure; usually the home page. (p. 132) parent-child relationship In a hierarchical navigation scheme, a page that is connected to another page on a different level; the page that is on the level above is the parent, and the page that is on the level below is the child. (p. 132) peer-to-peer relationship In a hierarchical navigation scheme, two or more child pages that have the same parent page. (p. 132)

  10. pp. 131-135 Navigation Schemes 5.2 Types of Navigation Schemes • Linear • Random-access linear navigation scheme Type of navigational plan in which every page exists at the same level; each page in the site is accessed from the one before it. (p. 133) random-access navigation scheme A type of navigation plan in which a site’s pages are not organized in any particular order. (p. 133)

  11. pp. 131-135 Navigation Schemes 5.2 Viewing a Web Site’s Navigation Scheme You can view the Web site’s navigation scheme through FrontPage.

  12. pp. 131-135 Navigation Schemes 5.2 • Activity 5B – Viewing a Web Site in Navigation View (p. 134)

  13. pp. 137-142 Storyboarding Your Site 5.3 Guide to Reading Main Ideas Storyboarding your site includes drawing a chart illustrating its navigation structure and creating sketches of what content the main pages will include. These graphics provide a basic overview of the site you will create. Key Terms storyboard page name file name

  14. pp. 137-142 Storyboarding Your Site 5.3 Storyboarding • Many Web designers use storyboarding when designing a Web site. Storyboarding: • Helps you visualize the basic structure of the site. • Graphically illustrates the links between individual Web pages. • Provides a brief look at the contents of each Web site. storyboard A visual representation of a Web site and its pages. (p. 137)

  15. pp. 137-142 Storyboarding Your Site 5.3 Drawing a Web Site’s Navigation Structure To develop the navigation structure of a Web site, you need a list of its major pages. You will need to determine both the page name and file name for each HTML document in the Web site. page nameThe name that appears in the title bar when the page is displayed in a browser. (p. 139) file name The name of the HTML document that makes up the Web page itself. (p. 139)

  16. pp. 137-142 Storyboarding Your Site 5.3 Creating Sketches of Individual Pages • You should draw sketches of each page in the Web site. Sketches: • Help make certain that all the goals of the Web site are met. • Provide guidelines for developing Web page content. • Are useful when you create the page template.

  17. pp. 137-142 Storyboarding Your Site 5.3 Web Site Planning Checklist Planning a Web site carefully will help you create a well-designed site that people enjoy using.

  18. pp. 137-142 Storyboarding Your Site 5.3 Web Site Planning Checklist • Steps in planning a Web site: • The site’s purpose is clearly stated. • Both immediate and long-term goals are specified. • The audience for the site is specified. • A clear and specific mission statement is written. • An appropriate navigation scheme is chosen. • A chart is created showing the navigation scheme, including each page’s title and file name. • Sketches of the major pages are drawn.

  19. pp. 137-142 Storyboarding Your Site 5.3 • Activity 5C – Charting Navigation Structure (p. 138) • Activity 5D – Specifying File Names (p. 140) • Activity 5E – Sketching a Web Page (p. 141)

  20. Chapter 5 Resources For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.

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