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This presentation by Toby Dayton and Eric Caron highlights important terms and phrases such as AJAX, Web 2.0, HTML, JavaScript/CSS, SEO, social networking, social bookmarks, web standards compliance, and Flash, GIF, PNG, JPG. It emphasizes how to label the section as "Careers" on the homepage, allow easy navigation to specific jobs, use HTML for job listings, avoid registration requirements, link jobs to ATS systems, create print-friendly pages, prioritize information order, avoid frames, and use popular terms.
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Optimizing the Career Sectionof Your Corporate Web Site (for Job Seekers & Search Engines) Presented by Toby Dayton and Eric Caron
Important Terms & Phrases AJAX Web 2.0 HTML Javascript/CSS SEO Social networking Social bookmarks Web Standards Compliance Flash, GIF, PNG, JPG SERP
Allow people to skim all openings (& get to any specific job in 2 clicks)
The order of information matters(as well as what is & isn’t included)