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Marketing Mix Project

Marketing Mix Project. Marketing I – October 22 nd. Project Overview. Students divide into groups of 2-3 people Design a new item for the BWHS School Store (may use www.customink.com to complete design) Apply the Marketing Mix to this new product

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Marketing Mix Project

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  1. Marketing Mix Project Marketing I – October 22nd

  2. Project Overview • Students divide into groups of 2-3 people • Design a new item for the BWHS School Store (may use www.customink.com to complete design) • Apply the Marketing Mix to this new product • Create a PPT presentation to present to class

  3. PowerPoint Guidelines • 7 slides minimum: • Cover slide (product name & student names) • Agenda/overview slide • Product slide • Price slide • Place slide • Promotion slide • Conclusion/wrap-up slide

  4. Cover Slide - example Find A Cure t-shirt Ms. VanDyke

  5. Agenda Slide - example • The Marketing Mix: • New Store Product • Item Price • Item Location • Promotion

  6. Product Slide – example(explain the product in detail) • Gildan 100% cotton short-sleeve tee • Hot pink color with white screen print • Sizes S-XXL

  7. Price Slide – example(explain the pricing in detail) • Shirt cost (what we really paid for the shirt) $6.50 • Retail price (what we will charge for the shirt) $10.00 • Profit (the difference of retail & cost) $3.50 Explain if customers would pay the retail price or not? (remember you want to get a 40% mark-up on retail items)

  8. Place Slide – example(explain where the item will be sold) • School Store • Spirit Box machine

  9. Promotion Slide – example(explain the promotion in detail) • Morning announcements • Flyer online • Word-Of-Mouth • Visual promotion in Spirit Box • Pink Game & Pink Out Day

  10. Conclusion Slide - example • Find A Cure t-shirt • $10 • School Store/Spirit Box • Morning Announcements • Let’s Pink Out BWHS!

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