Computer Magazine Profile Study 2010

1. Computer Magazine Profile Study 2010 Sandy Brown Millennium Media Sales Meeting 13 Sept 2010

2. Overall Findings • Most measures are consistent with 2007 • Differences to note: • More are using the information provided in Computer to keep updated on the industry and less as a reference • Professional characteristics have remained relatively stable • Expenditures, both those that have occurred and planned for the near future, have increased

3. Overall Findings • Age has gone up slightly – the typical subscriber is 49 (47 in 2007) • Over half (51%) spend at least one hour reading each issue • 58% save their copies for reference

4. Actions Taken Due to Reading Ads • Visited an Advertiser Website : 26% • Used technical information: 11% • Saved ad for future reference: 9% • Discussed ad with others: 8% • Indicated at least one: 40% • Therefore, you can say 40% of Computer’s readers have taken an action as a result of reading an ad in Computer in the last 12 months

5. Other Publications Read Regularly • IEEE Spectrum: 49% • Communications of the ACM: 31% • Information Week: 15% • EE Times:14% • Wired:13% • Dr. Dobb’s Journal (online): 10% • CIO:10% • All others under 10% except “None of these” was 11%

6. Most Useful Publication • Computer:23% (highest!) • IEEE Spectrum: 19% • Communications of the ACM: 15% • All others under 5%

7. Primary Job Title/Function

8. Areas of Involvement • Software development/design/engineering: 51% • Programming: 41% • R&D: 36% • Databases: 32% • Information Security: 31% • Distributed Systems: 26% • Consulting: 26% • IS/IT/MIS: 21% • Documentation: 20% • Internet/Intranet Development: 20% • Security/Privacy: 20% • Rest under 20% • Of note, education at 18%

9. Education • Ph.D.: 33% • Master’s: 40% • Postgraduate Work: 7% • College Degree: 12% • Some College: 3% • HS or less: 2% • No Answer: 3% • 73% hold a Master’s degree or higher

10. Security Clearance • Level 3 – Top Secret: 5% • Level 2 – Secret Information: 5% • Level 1 – Confidential Information: 7% • Level 0 – Unclassified Information: 4% • Compartmented Information: 3% • Other: 1% • Does not Apply: 70% • No Answer: 5%

11. Number of Employees (at all locations) • 1 – 24: 17% • 25 – 99: 10% • 100 – 499: 13% • 500 – 999: 5% • 1,000 – 4,999: 19% • 5,000 – 49,999: 20% • 50,000+: 14% • No Answer: 2% • Broken down further on study

12. Tenure as a Computer Professional • Less than 2 years: 1% • 2 – 9 years: 11% • 10-19 years: 35% • 20 – 29 years: 31% • 30-39 years: 15% • 40+ years: 3% • Mean: 20.7 years • Median: 20 years • Broken down further on study

13. Tenure as a Computer Society Member • Less than 2 years: 12% • 2 – 9 years: 38% • 10-19 years: 20% • 20 – 29 years: 19% • 30+ years: 10% • No answer: 1% • Mean: 13.1 years • Median: 10 years • Broken down further on study

14. Age • Under 20: 0% (students?) • 20-29: 6% • 30-39: 19% • 40-49: 25% • 50-59: 27% • 60-69: 13% • 70+: 5% • No answer: 4% • Mean: 48.8 • Median: 49

15. 2009 Household Pre-tax Income • Under $35,000: 7% • $35,000 - $74,999: 15% • $75,000 - $99,999: 11% • $100,000 - $149,999: 23% • $150,000 - $199,999: 11% • $200,000 - $499,999: 15% • Over $500,000: 1% • No answer: 16% • Mean: $155,000 • Median: $120,000

16. Purchasing Involvement • INVOLVED IN SOME WAY: 77% • Approve/Authorize: 26% • Recommend: 33% • Select/Specify: 14% • Involved Other: 4% • Not Involved: 21% • No Answer 2%

17. Purchasing Involvement • Software Systems: 84% • Includes operating systems, information systems, distributed systems, Web services, GUIs, embedded systems, e-commerce • Software Applications: 84% • Includes office suites, database management, project management, e-mail, utilities, security software, testing

18. Purchasing Involvement • Development environments/tools: 72% • Includes database tools, IDEs, debuggers and test tools, hardware/software libraries, language editors/compilers, object-oriented technology, analysis and design, middleware, simulation • Other: 53% • Includes operating systems, programming languages, database management systems, component technologies

19. Plan to purchase in next 12 months • Operating systems: 59% • Windows, Linux, Mac, Unix • Programming Languages: 36% • C++, Java, C • Database Management Systems: 25% • Microsoft SQL, My SQL, Oracle 10g • Component Technologies: 18% • .Net, JavaBeans, ActiveX • 62% Indicated at least one

20. Amount Spent on Technology Purchases in Last 12 Months • Less than $100,000: 20% • $100,000 - $499,999: 11% • $500,000 - $999,999: 5% • $1 - $4.9 M: 8% • $5 M +: 13% • Don’t Know: 38% • Nothing or no answer: 5%

21. Amount Planned to Spend in Next 12 Months • Less than $100,000: 17% • $100,000 - $499,999: 9% • $500,000 - $999,999: 3% • $1 - $4.9 M: 9% • $5 M +: 13% • Don’t Know: 43% • Nothing or no answer: 6%

22. Summary • This is topline data: should have final soon • Do you want crosstabs? If so, which fields? • In 2007 we crosstabulated the date by number of employees, people supervised, years as computer professional, and purchasing involvement • If we duplicate 2007 tabs, some data will be statistically unstable

23. Summary • Other questions were not included in this presentation • Dawn and I discussed developing a simple brochure for the media kit with highlights • You can edit this presentation as well • Questions?