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CEMS Magazine: The New Age of Branding

A community-wide publication representing the views of CEMS stakeholders on branding in the global business education sector. Share your contributions on how students, graduates, alumni, and schools brand themselves.

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CEMS Magazine: The New Age of Branding

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  1. CEMS Magazine - May 2010 Call for editorial contributions

  2. 1/ Reminder of editorial concept2/ Advertising and editing policy3/ Central theme for next issue

  3. 1/ Reminder of new editorial concept • Remains formally branded as “the official magazine of the CEMS Alumni Association & Student Board” • Now a genuinely community-wide publication, representing the views and perspective of CEMS academic members, corporate partners, current students and alumni • Including student and alumni success stories • CEMS institutional news and events updates • Academic, corporate, networking and social activities per CEMS country • One central, governing theme per issue (ex. November 2009 issue – “The Financial Crisis – Lessons & Opportunities” • Distributed throughout the entire CEMS network

  4. 2/ Advertising and editing policy • Advertising policy remains unchanged – CEMS corporate partners will continue to benefit from the traditional package (purchase of advertising space in Magazine and/or Student Book). Editorial contributions must not take the form of free advertising. • Editing – the magazine editorial committee retains the right to accept, refuse and edit the articles received • Composition of editorial committee • Robert Hackl – President, CEMS Alumni Association President • Julie Ranty – member of CEMS Student Board and CEMS class of 2009-10 • Agata Rundo – Secretary General, CEMS Alumni Executive Committee • Kevin Titman – Communications Manager, CEMS Head Office

  5. 3/ Central theme for Nov 2010 issue • “The New Age of Branding” • A theme that speaks to all CEMS stakeholders • How students brand themselves as global citizens • How recent graduates branded themselves when entering the job market • How alumni brand themselves in the professional world • How CEMS member schools brand themselves within the business education sector • Brand management by Corporate Partners (brand awareness, re-branding, local branding vs. global branding) • Feel free to contact the editorial committee if you have further ideas of how you could contribute on the topic

  6. Deadline for contributions: Friday 19th March agata.rundo@cemsmail.org

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